Paxar Helps Apparel Industry Combat Counterfeiting With Comprehensive Range Of Apparel Identification Products And Services
WHITE PLAINS, NY, November 17, 2005--Paxar Corporation (NYSE: PXR), a global leader providing merchandising systems including bar code, RFID and identification technologies for leading apparel manufacturers and the retail supply chain, has developed a wide range of products and services designed to help combat counterfeiting in the apparel industry. Paxar offers specialized label materials, integrated software programs, and label techniques designed for retailers, apparel manufacturers and brand managers.
¡§Our products play a significant role in helping brands deal with the problem of counterfeiting in the apparel industry,¡¨ explained Paul Chamandy, Vice President of New Business Development for Paxar¡¦s Apparel Systems. ¡§By producing labels and the accompanying identification technology, as well as software systems, we are able to provide customers with an integrated approach to monitoring and protecting their brands.¡¨
Paxar utilizes overt and covert technologies, such as holograms and other devices embedded into the labels, which provide a subtle approach to brand authentication. In addition, they have developed a comprehensive software system, known as SpecStar, that effectively controls data going to a subcontractor¡¦s printer and reports back all print activity that the subcontractor engages in. The SpecStar program also facilitates adding unique batch identifiers into labels so products can be traced.
¡§Our products can act as the ¡¥eyes and ears¡¦ for the brand,¡¨ Chamandy continued. Paxar also offers brand managers a tool that monitors their products throughout the distribution channels. Designated ¡§track and trace,¡¨ the low cost system ensures that each product that carries a Paxar security label device is unique.
In addition to working against counterfeiting, the ¡§track and trace¡¨ system, along with Paxar¡¦s other technologies, also form part of a brand¡¦s product identification strategy. For more information about Paxar¡¦s anti-counterfeiting capabilities, please visit www.paxar.com.
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About Paxar
Paxar Corporation is a global leader in innovative apparel merchandising systems and the identification and tracking of consumer products worldwide. Paxar"Â¥ products are used the world over by leading apparel brands. Monarch"Â¥ products are used by 90% of the top 100 U.S. retailers and their supply chain partners to identify, track and price all varieties of consumer goods. Paxar is a member of EPCglobal, the agency managing the emerging standards for RFID.
For more information on Paxar
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www.paxar.com
