Paul Reddick Joins Handmark Board of Directors


Former Sprint VP brings value, expertise and thought leadership to drive global innovation

KANSAS CITY, MO - (April 26, 2007) - Handmark®, a global leader in mobile media, today announced the appointment of Paul Reddick, former Vice President of Partner Development and Product Innovation at Sprint Nextel, to serve on the Handmark board of directors. Reddick will join the Handmark board immediately.

"Handmark is a great company that consistently demonstrates innovative leadership in mobile content delivery," said Reddick. "I am pleased to play a part in their quest to deliver the best mobile experience possible and believe they are well positioned to succeed in the global market."

"Paul is a pioneer in the mobile media space. We are delighted that he chose to join our board and look forward to his expert guidance as Handmark charts a path to global success," said August Grasis, Handmark CEO.

During Reddick's 10-year term at Sprint Nextel, he held VP positions in Product, Business Development, Innovation, and Strategy. Reddick's keen grasp of the mobile entertainment market and his ability to forecast wireless trends has made him a sought after and respected global thought leader.

Reddick recently earned a spot on Mobile Entertainment's "50 most important people in mobile content" and a place on the board of the Mobile Entertainment Forum. Reddick has participated as a leading member of the Wireless Internet Caucus (CTIA).

Prior to joining Sprint Nextel, Reddick was with McKinsey and Company, Inc., where he led strategy development, new business launches, divestitures, and operational improvement initiatives for clients in multiple industries in both the U.S. and Europe. He earned an MBA from Stanford University.

About Handmark
Handmark is a global leader in the development and distribution of mobile content solutions. Pocket Express wireless on-device portal service offers consumer-friendly access to news, reference and infotainment content on mobile phones as well as BlackBerry, Palm Treo, MOTORAZR, motorola Q(TM) and other Windows Mobile wireless handhelds. The company holds key mobile content distribution patents including Java-based push technology for wireless devices; has technology and distribution relationships with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, JAMDAT Mobile and Zagat Survey as well as all major U.S. mobile operators; and dominates the market for mobile software sold through retail channels. Handmark has R&D facilities in Gothenburg, Sweden; Kansas City, Mo.; and Dallas, Texas, with sales offices in Kansas City; San Francisco; and London. For more information, visit www.handmark.com.

ERICA WELLS
Public Relations Manager
(O) 816.268.2956
(C) 913.707.8486
(F) 816.421.6618
ewells@handmark.com

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