Packaging and Promotion Specialist Sourcentra Debuts Dynamic New Web Site
Framingham, MA – Sourcentra, a leading specialist in custom and off-the-shelf stock packaging, printing and premium promotional items, is announcing the launch of a new Web site, www.sourcentra.com. The company has taken a more targeted approach with the new site, completely redesigning every element of it to better match the way customers and prospects search for information.
The redesign of the site was prompted by both a perceived need internally and feedback from influential suppliers, according to Wendy Weiner, VP of Sourcentra’s Retail Division. The company was eager to show practical applications of its skills.
“The new site features a number of case studies for projects that we’ve done,” says Weiner. “We’re excited to share them with the world and let people know our core competencies and the wide diversity of what we can do.”
What the company can do is graphically translated onto the Web page with a drop-down box listing Sourcentra’s six specialty areas, including turnkey package design, special events and promotions, warehousing and fulfillment, printing and premium or promotional items. The most relevant information is gathered on the home page and has been showcased to catch the eye.
“People tend to visit a Web site frequently, and they want to see change,” notes Weiner. “They want to know something exciting is going on, and that’s what this new Web site accomplishes. We think it really pops.”
Sourcentra took a collaborative approach to redesigning the new Web site, tapping the talents of employees across the company who had unique and valuable insight to offer. This enabled the final result to be both relevant to customers and prospects and a true reflection of the company’s personality.
“The ultimate goal is traffic, traffic, traffic,” says Weiner. “In our business, we count on our Web site to generate traffic and bring in leads we can turn into new clients. We think this new site design will accomplish just that.”
About Sourcentra
Founded in 1995, Sourcentra (www.sourcentra.com), an Inc. 500 Fastest Growing Company for three consecutive years, has grown from a packaging supplier into a turnkey logistics partner. Sourcentra specializes in custom and off the shelf stock packaging, printing, premium promotional items and offers complete sourcing of traditional and non-traditional products. Based in Framingham, Massachusetts, Sourcentra works within many industries to design, sample, manufacture or assemble, print and deliver anywhere, on time and on budget.
