Oracle Teams with Blue Skies, LLC and Systems Management Inc. to Offer Business Assessment Program for Leading Media and Entertainment Companies


Interconnect Methodology Enables Media and Entertainment Companies to Optimize Business Processes and Reduce Costs

LAS VEGAS, April 18 /-- NAB SHOW 2007 -- Oracle today announced it has teamed with Blue Skies, LLC - an IT business management consulting firm - and Systems Management Inc. (SMI) - a systems integrator - to offer the "Interconnect" business assessment methodology for Oracle solutions for the media and entertainment industry.

Through the Interconnect program, Oracle, Blue Skies and SMI will work with each customer to develop a strategic business analysis, make process improvement recommendations, align systems to these recommendations, recommend best-fit software and provide budgetary estimates and return-on-investment guidelines. The program aims to help media and entertainment companies examine their strategic business goals and align enterprise IT systems with these objectives to gain significant operational efficiency.

Together, the three companies offer a comprehensive business assessment methodology that can address the specific business challenges facing media and entertainment companies today. Oracle provides business applications and infrastructure software to support the creation and delivery of new media and entertainment services. Blue Skies is a boutique IT business management consulting company that specializes in helping media and entertainment organizations such as Technicolor, Warner Music, Sony and EMI Music to define and execute IT strategies. SMI provides full lifecycle system implementation services and support for its clients. SMI is a member of the Oracle PartnerNetwork.

"Isolated, stand-alone legacy systems are pervasive throughout the media and entertainment industry. Many organizations maintain operational data in silos, impeding visibility into important business information," said Steve Bamberger, Vice President, Communications, Media and Utilities, Oracle Industries Business Unit. "By sharing best practices and implementing IT systems that promote collaboration across the entire media production process, media and entertainment companies can leverage up-to-date business information in real time, enabling executives to take proactive action and improve profitability."

"As a result of Blue Skies' business and systems assessment, we were able to consolidate systems, reduce costs and improve the effectiveness of our Oracle Financials applications," said Paul Sutter, Director of Business Systems for Technicolor.

"We are pleased to bring to the table our industry-specific knowledge and expertise," said Ron Enge, Managing Partner for Blue Skies. "As part of a broader collaboration with Oracle and SMI, we can help deliver more comprehensive business value to our existing and future media and entertainment customers."

"As part of the Interconnect assessments, SMI can build on its leadership in implementing IT solutions for the media and entertainment industry," said Bob White, Chief Operating Officer for SMI. "Ultimately this relationship can lead to faster and stronger return on investment for the industry."

Interconnect assessments - conducted by Oracle, Blue Skies and SMI - combine operational and entertainment industry best practices to help improve business performance and system consolidation. Media and entertainment customers can leverage this program - combined with Oracle's enterprise resource planning (ERP) applications, market-leading database technology, market-leading CRM, business intelligence tools and open standards-based architecture - to develop an accurate, holistic business plan. In addition, Oracle's integrated end-to-end solution set enables organizations to extend workflow to customers, suppliers and human resources management to streamline business processes and improve service delivery.

Blue Skies' partners have more than 20 years of experience helping clients such as Technicolor, Warner Music, Sony and EMI Music with strategic business and system analysis, program management for back office optimizations and a variety of system implementations. For further information visit http://www.blueskiesllc.com/.

Founded in 1987, SMI provides full lifecycle system implementation services and support for a variety of industries including the entertainment industry. Headquartered in Portland, Ore., SMI supports small and large clients worldwide. For further information visit http://www.smius.com/.

About the Oracle PartnerNetwork
Oracle PartnerNetwork is a global business network of more than 19,000 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Oracle Certified Partner levels. http://oraclepartnernetwork.oracle.com/

About Oracle
Oracle (NASDAQ:ORCL) is the world's largest enterprise software company. For more information about Oracle, visit our Web site at http://www.oracle.com/.

FCMN Contact: caroline.yu@oracle.com

Source: Oracle

CONTACT:Caroline Yu of Oracle, +1-650-506-8920, caroline.yu@oracle.com; or Janice Hazen of O'Keeffe & Company, +1-770-938-4753, jhazen@okco.com

Web site: http://www.oracle.com/

All Topics