OpTier Launches Solution Delivery Organization for Implementing Business Transaction Management Technology


Former Mercury Interactive Senior Director Appointed Vice President of Global Solution Delivery; Organization Creating Tighter Ties with Fortune 1000 Customers

NEW YORK, June 4 -- OpTier, the leader in business transaction management, today announced the formation of its Solution Delivery Organization designed to help customers realize the full value and potential of its CoreFirst(TM) software for Business Transaction Management. To lead this initiative, the company has appointed industry veteran Ronen Fischler as vice president of Global Solution Delivery.

Establishing the Solution Delivery Organization formalizes the company's "Customers First" approach with a focus on helping users to change and improve internal IT processes, become more proactive about detecting application problems and capacity issues, aid with trend and problem analysis and educate them about the power of aligning business and IT through the management of business transactions. In addition, the Solution Delivery team will remain on the front lines of customer deployments in order to provide direct feedback to research and development for subsequent versions of the technology.

To head the program, OpTier has named Ronen Fischler to its management team as Vice President, Global Solution Delivery Organization. In this role, Fischler will advise customers on how to successfully traverse the four key stages of software adoption-orientation, adaptation, go live and optimization- in order to incorporate Business Transaction Management into their IT environments.

"With our CoreFirst technology, Fortune 1000 customers have been able to successfully eliminate the disconnect between technology, people and processes experienced by many organizations and have seen rapid ROI, improved service delivery and closer alignment of business and IT," said Israel Mazin, CEO of OpTier. "Ronen and his team will work closely with prospects in order to replicate this success. His one-on-one approach will ensure that customers are maximizing their investments and improving their bottom line with our technology."

Prior to OpTier, Fischler served as senior director, emerging technology incubation at Mercury Interactive. He was instrumental in developing processes that helped Mercury successfully introduce products and solutions for IT operations including configuration management, service desk, change management and problem determination and increased revenue by more than 200%.

"OpTier's unique technology, seasoned management team and amazing customer base attracted me to the company," said Fischler. "CoreFirst fills a huge gap in the market with exceptional technology. Our customers are already reaping the benefits, but my goal is to ensure that both our valued existing customers and our prospects realize the full value of the software. I aim to serve as their trusted advisor each step of the way."

About OpTier
OpTier(TM) provides software solutions that dynamically link business services to underlying IT infrastructure, assuring service delivery and optimizing IT resources. Its unique Business Transaction Management(TM) technology - which delivers end-to-end visibility and control of all business transactions - makes effective Business Service Management a reality. OpTier tracks and monitors all business transactions - across all tiers, all the time. It identifies and isolates performance problems as they develop, thus minimizing the cost to resolve them. OpTier generates intelligence, for more effective testing, capacity planning, provisioning and decision-making. It can further prioritize transaction resource allocation based on business needs. For more information, visit http://www.optier.com/.

Source: OpTier

CONTACT: Michael Wooh of OpTier, +1-212-679-2700, michael.wooh@optier.com

Web site: http://www.optier.com/

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