Openwave and Business Objects Collaborate to Enable Network Operators to Understand and Capitalize on Subscriber Behavior


Relationship will provide operators with sophisticated subscriber intelligence to segment and micro-target customer base for increasing revenue and profitability

BARCELONA, Spain, Feb. 13 /PRNewswire-FirstCall/ -- Openwave Systems Inc. (NASDAQ:OPWV), the leading independent provider of open software products and services for the communications and media industry, and Business Objects (Nasdaq: BOBJ; Euronext Paris ISIN code: FR0004026250 - BOB), the world's leading provider of business intelligence (BI) solutions, today announced increased collaboration to enable network operators to better analyze, understand, and capitalize on mobile device subscriber behavior.

Leveraging the existing OEM agreement between the two companies, Openwave and Business Objects plan to work together in the following ways:

o Openwave will form a new Business Intelligence Global Services Practice that will work with operators to capture, understand, and utilize the data contained in their networks. Business Objects' business intelligence solutions will serve as a critical component of this new practice's offerings. As part of the global services practice, Openwave will work with operators to provide business intelligence tools and resources to drive personalized mobile marketing and advertising campaigns that leverage subscriber profile and location awareness information.

o The two companies will work together to identify joint development opportunities around real-time business intelligence solutions for mobile operators. These solutions would help operators to create deeply customized services based on analysis of real time data to improve levels of customer experience and provide precise "one-to-one" targeting of advertising and services. For example, a specific service or advertisement might be shown to a customer based on where they are in a particular city or based on their specific lifestyle profile and recent activity.

"Mobile operators have access to a wealth of subscriber information that, if leveraged responsibly and strategically, can be an invaluable asset in strengthening their subscriber relationships and enable them to deliver highly personalized, valuable information and services," said Jon McCormack, senior vice president, software development and engineering, Openwave. "The strength of Openwave's relationships with operators around the world and expertise in mobile content development and delivery, coupled with Business Objects deep expertise in business intelligence, presents a powerful opportunity for mobile operators to grow their revenue."

"Major telecommunication service providers in the United States, Europe, and Asia rely on Business Objects to increase revenue, improve customer loyalty, and decrease costs," said Rene Bonvanie, chief marketing officer, Business Objects. "Increasing our collaboration with Openwave extends our presence in the rapidly growing mobile industry and addresses a significant market trend. Business Objects and Openwave have a great opportunity to enable mobile operators turn their subscriber data into actionable information that will drive new targeted services and improved business performance."

Commenting on the increased collaboration between Openwave and Business Objects, Mr. Csaba Tarnai, regional program manager SEMEA, Vodafone Italy said, "Openwave Reporting Platform's capability to interface with Business Objects has already provided great value to us working together on a project basis. I am very pleased they have expanded this relationship, and look forward to seeing the results of their work together."

Openwave currently works with Business Objects to resell its business intelligence solutions to mobile operators around the world. Business Object's business intelligence solutions are used in conjunction with Openwave's solutions to enable operators to analyze network data and better respond to patterns and trends in customer call activity.

About Openwave
Openwave Systems Inc. (NASDAQ:OPWV) is the leading independent provider of open software solutions for the communications and media industry. Openwave software solutions are designed to enable customers to accelerate ARPU by rapidly launching value-added communication, information and entertainment services across networks and devices, and comprise a broad range of solutions including content delivery, messaging, music, video, and location. Openwave is a global company headquartered in Redwood City, California. For more information please visit http://www.openwave.com/.

About Business Objects
Business Objects is the world's leading business intelligence (BI) software company. With more than 35,000 customers worldwide, including over 80 percent of the Fortune 500, Business Objects helps organizations gain better insight into their business, improve decision making, and optimize enterprise performance. The company's business intelligence platform, BusinessObjects(TM) XI, offers the BI industry's most advanced and complete platform for performance management, planning, reporting, query and analysis, and data integration. BusinessObjects XI includes Crystal Reports(R), the industry standard for enterprise reporting. Business Objects has built the industry's strongest and most diverse partner community, and also offers consulting and education services to help customers effectively deploy their business intelligence projects.

Business Objects has dual headquarters in San Jose, Calif., and Paris, France. The company's stock is traded on both the Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock exchanges. More information about Business Objects can be found at http://www.businessobjects.com/.

Openwave and the Openwave logo are trademarks and or registered trademarks of Openwave Systems Inc. All other trademarks are the properties of their respective owners. The Business Objects logo, BusinessObjects, Crystal Reports, Intelligent Question, and Xcelsius are trademarks or registered trademarks of Business Objects in the United States and/or other countries. All other names mentioned herein may be trademarks of their respective owners.

For more information please contact:
Openwave Systems Inc.
Hannah Summers
Public Relations
Hannah.summers@openwave.com
Tel: +1 650-480-7119

Openwave (Europe) Ltd.
Sally Bate
Public Relations
sally.bate@openwave.com
Tel: +44 (0)1442 458811

Business Objects
Peter Olson
Peter.olson@businessobjects.com
Tel: +1 408-953-6320

Source: Openwave Systems Inc.

CONTACT: Hannah Summers, Public Relations, Openwave Systems Inc.,
+1-650-480-7119, Hannah.summers@openwave.com, or Sally Bate, Public
+Relations,
Openwave Europe Ltd., +44-0-1442-458811, sally.bate@openwave.com; or Peter Olson, Business Objects, +1-408-953-6320, Peter.olson@businessobjects.com

Web site: http://www.openwave.com/
http://www.businessobjects.com/

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