ON Semiconductor Launches New Website to Better Address the Needs of Design Engineers and Purchasing Agents World-Wide


From the Home page at www.onsemi.com, customers are no more than two 'clicks' away from specific product information and parametric data

PHOENIX, Ariz. - Oct. 25, 2005 - As part of its ongoing commitment to effectively support its customers world-wide, ON Semiconductor (Nasdaq - ONNN) has launched a re-designed corporate website with improved access to product information, design support materials, and both product availability status and budgetary pricing quotes.

"A well-designed website is a major tactical and strategic asset in today's highly competitive semiconductor marketplace," said Ross Ayotte, director of Brand Management and Corporate Marketing at ON Semiconductor. "The web touches every aspect of our customers' design processes, from early information gathering right up through the placing of orders. More than half of searches for new products begin online, and all of them end there.

"To address this, we asked our customers to outline their needs and preferences - and in effect "define" the site from an engineer's perspective. They were very clear and very specific: They wanted to be able to get in, easily find whatever it was they needed - be it product details, design tools, product availability or pricing - and then get out. We believe we have delivered a site that meets their specs - a truly user-friendly online environment for busy design engineers."

Web Features

The updated www.onsemi.com Home page puts design engineers no more than two 'clicks' away from specific product information and full parametric data. The "Design Support" page offers a comprehensive list of links to critical support materials - including evaluation boards, simulation tools, reference designs and more.

An expanded "parametric" search capability gives designers and purchasing agents tremendous flexibility in searching for products to meet their specific needs. Additionally, it enables them to simply compare functionality among similar products. This new parametric search function enables the user to filter the table on all parametric data - from voltage and temperature rangers to packages offerings. Basically, users can add and delete columns of information, reorder columns and download the results to either a spreadsheet or a database.

Another core improvement is that the website's overall "keyword" search capability has been greatly refined and expanded. Now, using only keywords, customers can quickly locate all relevant part numbers, design support materials, documents and press announcements related to the products they are researching.

As before, visitors to the www.onsemi.com have product availability, pricing and ordering functions literally at their fingertips. And, in addition to helpful cross-reference data, product end-of-life announcements and replacement recommendations are easily accessed.

The company offers both Chinese- and Japanese-language versions of the website - which can be found via links located at the top-right corner of the Home page. For additional information, visit www.onsemi.com or send an email to ON-LineServices@onsemi.com.

About ON Semiconductor

With its global logistics network and strong portfolio of power semiconductor devices, ON Semiconductor (Nasdaq: ONNN) is a preferred supplier of power solutions to engineers, purchasing professionals, distributors and contract manufacturers in the computer, cell phone, portable devices, automotive and industrial markets. For more information, please visit ON Semiconductor's website at www.onsemi.com.

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ON Semiconductor and the ON Semiconductor logo are registered trademarks of Semiconductor Components Industries, LLC. All other brand and product names appearing in this document are registered trademarks or trademarks of their respective holders. Although the company references its website in this news release, such information on the website is not to be incorporated herein.

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