Novell Re-establishes Middle East Presence

Novell Intelligent Workload Management helps lower business cost, complexity and risks related to mixed-IT enterprise environments

Novell, the leader in Intelligent Workload Management (IWM), has announced that it is introducing industry-leading, business-critical solutions specifically designed for Middle East companies to integrate mixed IT environments, delivering value-added benefits such as minimised business costs, complexity and risks. Novell has spent eight months of comprehensively planning a value-based business strategy for the region as part of ongoing efforts to re-establish its presence in the Middle East by addressing key challenges of clients in a more efficient, flexible, and scalable manner.

Novell has been customising its IWM solutions to match the distinct requirements of Middle East businesses, while optimising its entire value chain from pre-sales and marketing to partnerships and support, to enhance the company's ability to help customers boost their business potential in the post-crisis era. Novell has further revealed that it will adhere to its leadership dimensions of Actionable Strategy, Workable Vision and Extraordinary Talent to deliver its promise of superior value, as it aims to reclaim and reinforce its leading position in the Middle East market.

"Availability, reliability, scalability and security are among the top concerns within enterprise IT frameworks, which often tend to use multiple IT components. In this regard, Novell's specially developed IT integration solutions, specifically our IWM systems, help ensure that people and technology function harmoniously to address different challenges. Although our products are cross verticals, our core industries include energy, telecommunications, finance, public service and education, which are precisely among the Middle East's growth sectors. We intend to optimise the productivity of these fields and help the region's enterprises acquire a more competitive position as the world moves towards economic recovery," said Diyaa Zebian, Managing Director, Novell Middle East & North Africa.

Intelligent Workload Management is emerging as a popular approach to IT resource delivery across physical, virtual and cloud computing environments. The paradigm ensures optimal delivery of business services by combining aspects of dynamic infrastructure, virtualisation, identity management and software appliance development to ensure that computing resources are managed in a secure and compliant manner. It is especially suited for the Middle Eastern workplace where IT infrastructure investments and operational optimisation are currently taking top priority as part of a post-crisis business strategy.

Novell helped define the corporate network in the early 1980s and continues to leverage more than 20 years of expertise in business technology to help enterprises enhance operating flexibility at lower total cost of ownership. Recognised as a global leader in Intelligent Workload Management systems, the company provides solutions and support to over 50,000 companies in 43 countries.

For more information please contact:
DNA Communications
P.O. Box: 191117, Dubai
T. 00971 4 3988490
F. 00971 4 3988491

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