NKK Switches Names Marty Arch Head of Sales

SCOTTSDALE, Ariz. - NKK Switches, the world's leading designer and manufacturer of innovative electromechanical switching devices, today announced the appointment of Marty Arch as National Sales Manager for North America. As head of sales, Arch is responsible for the company's sales organization, including field sales, inside sales and customer support. She is also responsible for growing and strengthening NKK's distribution and sales channel partnerships.

"Marty is the right person to guide and strengthen our sales force to better address new customer needs that have arisen in the past few years," said Michael Wada, President, NKK Switches. "Marty has a strong history of identifying emerging markets, working with engineers and executives and strengthening our sales channel by empowering those who work with our customers to have a more integrated part of the design and procurement process."

Since Arch joined the company, NKK re-architected their sales teams to include new engineering resources that better moves technical expertise further down into the design process.

"Our customers need us to engage with more expertise on a more technical level helping them early in the design process in order to break the ceilings they have within their organization and speed product design," said Arch. "Not only will we engage engineering earlier, but we will invest heavily in our distribution partners and better help them and our reps focus on new vertical markets as they arise."

Before joining NKK, Arch worked at Ecolab, where she grew sales revenue more than 200 percent in 30 months. Arch has more than two decades of experience in sales within the electronics industry at organizations including Ecolab, Arrow, Pioneer, Schweber, Pullman and Westinghouse.

A leading designer and producer of electromechanical switches, NKK Switches offers one of the industry's most extensive selections of illuminated, process sealed, miniature, specialty, surface mount and programmable switches. NKK manufactures more than 3.5 million toggle, rocker, pushbutton, slide, rotary, DIP rotary, keypad and keylock switches, each of which can be used as the foundation of a customized design. All switches are designed and manufactured to provide the quality and dependability that has made NKK the benchmark for reliability for over half a century.

NKK continues to lead the industry in responding to the needs of the marketplace with innovation, high reliability, customization and a commitment to excellence. The company provides a full suite of customization solutions that include: design, programming, printing and support. Downloadable 3D CAD models of the company's switches are available, allowing design engineers to quickly integrate complex models into their designs at no charge. NKK maintains a complete network of qualified representatives and distributors through the United States, Canada, Central and South America, Europe and Asia.

Engineers who design the human-machine interface for their products rely on the broad product line, specialized design expertise and customer support of NKK Switches. For more information, contact NKK Switches, 7850 E. Gelding Dr., Scottsdale, AZ 85260. Phone: (480) 991-0942. Fax: (480) 998-1435. Visit the NKK Web site at www.nkkswitches.com.

For more information, contact:

Chris Walker (Connect Public Relations) - 480-366-6015

Debra Martin (NKK Switches) - 480-991-0942

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