Nine Systems Launches We Make Media Work Insight Series With Expert View of Streaming Media Challenges


Kit Knox, Nine Systems' CTO Offers Personal Analysis of What It Takes to Support a Streaming Media Initiative

SAN DIEGO, March 8 / -- Nine Systems, the intelligent choice for rich media management and delivery, today launched its We Make Media Work Insight Series of news and views from those at the forefront of rich media deployment on the Internet. The first paper in the series -- "Essentials for Achieving Success with Your Rich Media on Web and Wireless Networks" is focused on Nine Systems' Chief Technology Officer, Kit Knox. The Insight Series will grow over the coming months to include in-depth interviews with content owners, technologists and industry analysts. The traditional white paper format will be completed by material in audio, video and other rich media formats.

This first Insight Series paper takes the form of a Q&A with Kit Knox, as he shares his knowledge on how content providers and companies can achieve success with their rich media content on Web and wireless networks. This paper guides readers to understand what the essentials are for launching a successful streaming media initiative and includes advice that addresses the challenges readers can expect to face when publishing and delivering online content. Example of questions the paper addressed includes: What are the advantages of streaming versus downloading? How should content providers go about choosing between different revenue models? Where does wireless fit relative to streaming or downloading to the PC?

Nine Systems is publishing a continuing series of We Make Media Work content over the following months. The white papers will include insights from Nine Systems executives as well as some of the world's most experienced streaming media professionals and executives from some of the top companies in the online content space. The Insight Series papers and other rich media content will help serve as guidelines for content owners and companies who are looking into implementing their own streaming initiatives, delivery of online rich media content and applications including IPTV and podcasting.

To download a copy of "Essentials for Achieving Success with Your Rich Media on Web and Wireless Networks," visit www.ninesystems.com/whitepapers.

About Nine Systems
Nine Systems is the intelligent choice for companies that want to raise the bar on effective use of online rich media content. Through precision management tools, smart reliable delivery and fully engaged customer service, Nine Systems ensures maximum impact wherever, whenever and however rich content is delivered, empowering content owners to rapidly refine and optimize the return on their investment. Nine Systems powers the online media experience for more than 250 of today's most valuable brands including Universal Music Group, the NBA, CinemaNow, CBS SportsLine and EMI Music. Privately held, Nine Systems is headquartered in San Diego, California, with a Network Operations Center in Denver, Colorado and sales offices around the US. For more information, visit www.ninesystems.com.

For Nine Systems PR contact: Helen Tse/ 858.332.3973/ helent@ninesystems.com

Source: Nine Systems

CONTACT: Helen Tse of Nine Systems, +1-858-332-3973,
helent@ninesystems.com

Web site: www.ninesystems.com/whitepapers

Web site: www.ninesystems.com/

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