New Name! New Look! New URL!

SUMMERVILLE, SC - Brian Butler, president of Linde Lift Truck Corporation, has recently announced that the Company is in the process of introducing a new corporate identity program which will include a new name, a new look, and a new web site URL.

The Complete Supplier/Global Branding
The corporate name has been changed to Linde Material Handling-North America to reinforce the new Linde Material Handling name being promoted worldwide by the parent organization. It also better reflects the Company's role as a complete supplier of a full range of material-handling equipment and a variety of services such as consultancy, training, and after-sales support.

The Image
Most conspicuous, though, is Linde Material Handling's new brand design identity module which consists of a number of key elements:
· The "Linde" wordmark has been modernized;
· LindeDax, the Company's new, exclusive corporate typeface, presents a clear and emotive appearance that is both memorable and highly readable;
· The familiar vermilion red color which has been the stock finish on the Company's industrial lift trucks has been adopted as its brand color; and
· The key visual element consists of two "moving blocks," symbolizing the material-handling activity in abstract form.

The Site
Lastly, the Company's web site URL has been changed from to to reflect the name change.

Linde Material Handling-North America
Linde Material Handling-North America is a wholly-owned subsidiary of Linde Material Handling of Aschaffenburg, Germany, one of the world's leading manufacturers of industrial lift trucks. Its technologically advanced, comprehensive product line includes both electric and internal combustion (IC) forklifts, sideloaders or container
handlers, order pickers, tow tractors, high-level stackers, and reach trucks.

For more information, contact Meg Merritt at Linde Material Handling-North America (843.875.8438 or

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