Association News

NEMA endorses IDEA as preferred source for product data.

Press Release Summary:

Jul 24, 2015 - During NEMA Board of Governors meeting, NEMA endorsed Industry Data Exchange Association as the electrical industry’s preferred source for timely, synchronized manufacturer-supplied product data for the electrical products supply channel. IDEA’s Industry Data Warehouse includes more than 950,000 fully attributed stock-keeping units that consist of such particulars as pricing, packaging, and safety data; digital media; installation video links; and images.

National Electrical Manufacturers Association (NEMA) - Rosslyn, VA

Original Press Release

NEMA Endorses IDEA as Sole Preferred Source for Member Company Product Data

Press release date: Jul 22, 2015

ROSSLYN, Va., —The National Electrical Manufacturers Association (NEMA) endorsed the Industry Data Exchange Association (IDEA) as the electrical industry’s preferred source for timely, synchronized manufacturer-supplied product data for the electrical products supply channel during the NEMA Board of Governors meeting July 16.

IDEA’s Industry Data Warehouse (IDW) includes more than 950,000 fully attributed stock-keeping units (commonly referred to as SKUs) that consist of such particulars as pricing, packaging, and safety data; digital media; installation video links; and images. New tools have been added to improve product data from manufacturers at the source and to facilitate identification by distributors where data is incomplete.

In announcing the endorsement, NEMA President and CEO Kevin J. Cosgriff said, “We fully encourage our members to use IDEA services. The IDW was built with a focus on manufacturer-supplied data in a one-to-many environment. This helps our member companies control their product information, promote brand identity, and increase speed to market. In addition, the information that manufacturers make available through the IDW goes through multiple quality checks, thus making it the most authoritative entering the distribution channel.”

IDEA has targeted 95 percent compliance with its data certification program by October 1, 2015.

IDEA is jointly owned by NEMA and the National Association of Electrical Distributors. NEMA remains committed to supporting IDEA as the industry’s preferred source for e-commerce and product data.

The National Electrical Manufacturers Association (NEMA) represents nearly 400 electrical, medical imaging, and radiation therapy manufacturers. Our combined industries account for more than 400,000 American jobs and more than 7,000 facilities across the U.S. Domestic production exceeds $117 billion per year. Our industry is at the forefront on electrical safety, reliability, resilience, efficiency, and energy security.

National Electrical Manufacturers Association
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