NBA Legend Gives an Assist to Long-term Care Provider Community

WHCA/WiCAL Announces PPE Partnership with Magid

Madison, WI, June 2020 — The Wisconsin Health Care Association and Wisconsin Center for Assisted Living (WHCA/WiCAL) is pleased to announce the support of NBA legend & former Milwaukee Bucks player Kareem Abdul-Jabbar and his management company, Iconomy, LLC, in creating a partnership between WHCA/WiCAL and Magid Glove & Safety Manufacturing Company LLC, one of the largest suppliers of industrial safety equipment in North America.

Kareem Abdul-Jabbar’s father spent his last living days in a nursing home, so when he saw a story on CNN about how desperate the retirement care community was to obtain protective gear to properly care for the elderly, it broke his heart.  Kareem’s manager, Deborah Morales, CEO of Iconomy, immediately reached out to John Vander Meer, President & CEO of Wisconsin Health Care Association and Wisconsin Center for Assisted Living to find out specifically what was needed and to offer assistance. Abdul-Jabbar had previously purchased thousands of pairs of safety goggles from Magid, an Illinois based company, which he donated to Scripps and UCLA hospitals in April of this year. It made perfect sense to connect the two companies since they were located so close to one another.

“Getting PPE to our heroes working on the front lines of the COVID-19 pandemic is a top priority,” said John Vander Meer, President & CEO of WHCA/WiCAL. “On behalf of Wisconsin’s long-term care providers, I would like to thank Kareem for his support of Wisconsin’s long-term heroes on the frontlines, and to the Magid team for helping provide critically needed PPE to caregivers who are serving Wisconsin’s frail older adults and citizens with an intellectual or development disability.”

“As a manufacturer and distributor of PPE for the industrial sector, it has always been our mission to help keep people safe. In response to the COVID-19 crisis, that purpose has come to include healthcare workers and their vulnerable patients. Philanthropists like Mr. Abdul-Jabbar give us all hope in difficult times, and we’re excited to be a part of his efforts, both now and in the future.” – Greg Cohen, CEO of Magid

Kareem also provided a video message to long-term care providers to thank caregivers for their work during the COVID-19 pandemic.

Since 1946, fourth-generation and family-owned, Magid leads the safety industry with revolutionary innovations in PPE, a team of safety experts, skilled in-house manufacturing, and a worldwide network of suppliers. We source or develop everything you need to keep your workers safe at competitive prices. Providing true expertise and personalized service, we answer your questions, conduct onsite assessments, and tackle your toughest safety challenges. At Magid, safety isn’t just a job, it’s our legacy! For more information, contact

Magid Press Contact:
Beth Sutherland,

Iconomy guides cultural icons from “Success to Significance,” creating customized economic and career strategies to help build and maintain financial security and enhance legacies. For more information, visit

The Wisconsin Health Care Association (WHCA) is a non-profit organization dedicated to representing, protecting and advancing the interests of Wisconsin’s long-term and post-acute care provider community and the residents they serve. The Wisconsin Center for Assisted Living (WiCAL) is a division of WHCA that advocates for assisted living facilities by helping our members provide the highest quality services to the Badger State’s frail and elderly citizens. Together, WHCA/WiCAL is the most representative long-term care association in Wisconsin.

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Beth Sutherland
Senior Copywriter
MAGID | Safety at work™
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Allison Cramer

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