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Press Release Summary:

May 08, 2014 -

Navitar, Inc. - Rochester, NY

Original Press Release

Navitar Teams with Sony Corporation to Introduce 0.90:1 Wide Angle 4K Lens for Sony's SRX-T615

Press release date: Apr 29, 2014

ROCHESTER, NEW YORK – Navitar, a global leader in optical technology, continues to strengthen its position in the 4K projection arena by collaborating with projector manufacturer, Sony Corporation, to develop a 0.90:1 wide angle lens exclusively for the SRX-T615 4K digital projector for industrial, visualization and simulation applications. While Navitar has designed many custom lenses for the 4K projection space, this is the first lens for wide angle flat screen 4K applications developed for distribution as part of a projector manufacturer's prime lens line-up. 

Navitar's 4K-S-0.90 is the widest angle lens available for Sony's new 1.46" 4K SXRD digital projector platform. The 4K-S-0.90 lens provides a 0.90:1 throw ratio at a 29.5mm focal length. With a F/# of 2.5 and maximum shift of +/- 30% full chip, the lens delivers bright, sharp images from the center to the edge of the field. 

Engineers from Sony Corporation and Sander Phipps, Product Manager, Sony's Professional Displays, visited Navitar's Rochester, NY facility in early January 2014 for prototype testing. Sony looked to industry leaders in projection lens development to design a solution that would complement the SRX-T615 and provide a complete high performance system to satisfy our customers' needs. Navitar's experienced engineering team produced a high-quality wide angle accessory lens that we are extremely pleased with," comments Mr. Phipps. 

Navitar will sell the lens direct to system integrators and users. In addition, Sony will list the lens as a projector accessory in its SRX-T615 product literature and webpage listing Navitar as the vendor. The projector's 4K resolution, color accuracy, uniformity and contrast make it ideal for a variety of applications, including visualization (C4ISR - Command, Control, Communications, Computers, Intelligence, Surveillance and Reconnaissance), simulation (entertainment), auditorium (museums, education, and planetarium) and production (broadcasting). The Navitar 4K-S-0.90 lens will be showcased at the upcoming InfoComm 2014 show in Las Vegas, NV in both Navitar's (#5334) and Sony Electronics' (#8908) booths. Orders are now being accepted by Navitar for the 0.90 lens. Sony's SRX-T615 projector, introduced in late 2013, is also available at this time. 

About Navitar:
Navitar, Inc. has delivered innovative optical solutions to customers across the globe for over forty years. Navitar's Imaging Solutions, Projection Optics and Custom Optics divisions produce optical and electro-optical technologies for a variety of industries including biomedical and life sciences, defense and security, industrial imaging and projection optics. Navitar's Projection Optics division designs and manufactures off-the-shelf and custom lenses for 3-chip DLP, WXGA, 1080p, 2K and 4K resolutions, and for applications including 3D digital signage, immersive entertainment, simulation, planetariums and home theaters.   

For more information, please contact Navitar at 585-359-4000 or 800-828-6778, or visit our website at

About Sony Electronics:
Sony Electronics' Professional Solutions of America group develops and manufactures video and audio technologies for a range of professional production applications – from 2D to HD to 3D to 4K and more. These include broadcast television and motion picture production, live event production, event videography, ENG/EFP, digital cinematography, digital cinema, videoconferencing, medical, visual imaging, digital signage, remote system diagnostics and monitoring, and IP surveillance and security.   

For more information, visit,

Press Contact:          
Amy Block, Marketing Manager         
585-359-4000 ext 3298      

Sales Contact:
Don Ehinger, Vice President of Sales
585-359-4000 ext 3212

Navitar 4K-S-0.90 Wide Angle Accessory Lens for Sony SRX-T615 4K Projector