Murata Signs Distributor Agreement with Sager Electronics


Companies Focus On The Needs Of Emerging Market Customers

Smyrna, GA, September 23, 2010 - As part of its commitment to meet the unique needs of emerging market customers, Murata Electronics North America today announced that it has entered into a distributor agreement with Sager Electronics. With this arrangement in place, Murata will further expand its outreach into a variety of markets, with emphasis on the industrial and healthcare markets. From a strategic standpoint, this agreement represents an evolution of the existing relationship with Murata Power Solutions and now encompasses the company's full product portfolio. Moreover, it also reinforces the groundwork to uncover the vast applications utilizing newer technologies, such as hybrid crystals and polymer capacitors.

Sager was selected because it serves a significant set of smaller and mid-tier North American customers in multiple market segments. This distribution arrangement enables both companies to work in tandem to solve customer problems and deliver solutions in emerging market areas and underserved OEMs.

"Murata prides itself on building long standing, deep relationships with its channel partners, carefully teaming up to fully leverage our respective expertise," stated Tony Coalson, senior vice president of sales and marketing, Murata Electronics North America. "We are extremely excited about this new partnership. Sager has an outstanding, proven record in serving their customers. With a focus on harnessing our collective strengths, we know this will be a mutually successful relationship."

"Gaining the opportunity to increase our engagement with Murata, a passive component market leader, further validates our value proposition to our target customers and our commitment to growth with our market leading brands," said Frank Flynn, Sager's president. "We highly value Murata's recognition of our differentiation in the industry and of our ability to extend their reach into previously underserved segments of the market. Sager's focus with customers will be on design activity with Murata's newest technology products."

About Murata Electronics North America (www.murata-northamerica.com)

Murata Electronics North America is a wholly owned subsidiary of Murata Manufacturing Co., Ltd., whose global headquarters are in Kyoto, Japan. Established in 1944, Murata Manufacturing is a worldwide leader in the design, manufacture and sale of ceramic-based passive electronic components and power supply modules. With annual revenues in excess of ¥524 billion, Murata is committed to the development of advanced electronic materials and leading edge, multi-functional, high-density modules. Products include: RF & microwave front end filters, connectivity modules, sensors, ceramic chip antennas, GaAs switches and Switchplexers(TM), baluns, couplers, isolators, coaxial connectors, RF test points, DC-DC converters, traps, discriminators, ceramic capacitors, EMI filters, inductors, piezoelectric alarms, ceramic resonators, trimming potentiometers, trimming capacitors and thermistors. The company has employees and manufacturing facilities throughout the world.

About Sager Electronics (www.sager.com)

Headquartered in Middleborough, Massachusetts, and grounded in a century-long tradition of innovation and service, Sager is an employee-owned distributor of electronic components from leading manufacturers worldwide. Its business model, Distributing Confidence®, provides customers and suppliers a unique combination of operational excellence and innovative business solutions not available from conventional distributors. To learn more about Sager, visit www.sager.com.

Shannon Sullivan

Jefferson Communications

O: 410-752-9081

C: 571-214-0398

All Topics