MSC Industrial Direct and 3M Team Up For Their Third Annual NASCAR® Partnership
Melville, NY, October 29, 2008 - MSC Industrial Direct Company, Inc. (MSC) and 3M have once again teamed up to bring the excitement of NASCAR to their customers. The MSC logo will be prominently featured on the 3M/MSC No. 16 Ford Fusion in the November 2nd NASCAR Sprint Cup Series race at Texas Motor Speedway.
For the past three years, MSC and 3M have built exciting promotional programs featuring 3M products around the NASCAR race sponsorship and the programs have been very successful for both companies. In addition to building sales for MSC and 3M, the NASCAR synergy has generated a lot of fun, interest and enthusiasm among customers and MSC associates alike as they cheer on the 3M/MSC No. 16 Ford Fusion driven by Greg Biffle.
When asked what the 3M NASCAR program will consist of for 2008, Kevin McManus, MSC Merchandising Manager, stated, "Based on the success of the last two 3M/NASCAR programs, we have expanded the program for 2008. We've featured our Racing Gear Awards program where our customers buying 3M products between August 1st and December 31 st, can earn official NASCAR merchandise including hats, jackets, shirts, and more. In addition, we've introduced a new catalog, titled Fantastic Finishes And More that features the most desired 3M products, and launched a 16 page dedicated brochure containing 3M products in mid-October offering special savings and reminding customers to take advantage of the special awards program."
When asked why MSC and 3M have joined forces for the NASCAR promotion, Kevin McManus added, "3M continues to be one of MSC's premier suppliers. A primary reason for that success is that both of our companies share a very customer and service focused philosophy. 3M has consistently met our needs for premium quality, innovative products and they share our passion for always having the products in stock, so the products can get to our customers quickly with next-day delivery. Building our successful relationship onto the larger NASCAR platform has been a great way for our companies to work closer together with a program that adds value and fun for our customers and associates as well."
For complete details on the MSC/3M/NASCAR program, go to the 3M section on the MSC website at www1.mscdirect.com/CGI/NNPAGE?PMPAGE=/solutions/3m_home.html. The Sprint Series race will take place at Texas Motor Speedway at 3:00 p.m. CST on November 2nd and will be broadcast live by ABC.
About MSC Industrial Direct Co., Inc.
MSC Industrial Direct Co., Inc. is one of the premier distributors of Metalworking and Maintenance, Repair and Operation ("MRO") supplies to industrial customers throughout the United States. MSC distributes in excess of 550,000 industrial products from approximately 3,000 suppliers to approximately 379,000 customers. In-stock availability is approximately 99%, with next day, standard ground delivery anywhere in the industrial United States. MSC reaches its customers through a combination of approximately 30 million direct-mail catalogs and CD-ROMs, 98 branch sales offices, 875 sales people, the Internet and associations with some of the world's most prominent B2B e-commerce portals. For more information about MSC Industrial Direct Co., Inc., call 800-645-7270 or visit www.mscdirect.com.
