Mitsubishi Forklift Trucks of Houston Sells Pink Forklift Truck for a Cause


Proceeds Donated to Susan G. Komen for the Cure® and
the National Philanthropic Trust Breast Cancer Fund

HOUSTON (December 22, 2010) - In order to raise awareness about male breast cancer - a disease the American Cancer Society estimates will be newly diagnosed for approximately 1,970 U.S. men in 2010 - Mitsubishi Forklift Trucks of Houston (http://www.mitlifthouston.com), the factory dealership owned by Mitsubishi Caterpillar Forklift America Inc. (MCFA) (http://www.mcfa.com), launched the "Real Men Drive Pink" campaign.

As part of the endeavor, Mitsubishi Forklift Trucks of Houston built a pink electric forklift truck to raise funds to support breast cancer research.

Golden Town International, a restaurant furnishings designer and distributor to Asian restaurants throughout the United States, recently purchased the pink electric Mitsubishi forklift truck for use in their Houston warehouse. Proceeds from the sale, totaling $4,500, were donated to the Susan G. Komen for the Cure® and the National Philanthropic Trust Breast Cancer Fund.

About Mitsubishi Forklift Trucks

Mitsubishi Forklift Trucks are Ready, Reliable and Right on the Money.

Mitsubishi Forklift Trucks provides customers with reliable forklift trucks that deliver exceptional value and are ideal for today's fast-moving material handling applications. Mitsubishi forklift trucks, ranging in capacity from 2,200 to 15,500 pounds, are manufactured and distributed by Mitsubishi Caterpillar Forklift America Inc. (MCFA), a leading manufacturer of forklifts in the United States, Mexico, Canada and Latin America. For more information on Mitsubishi Forklift Trucks, visit www.mit-lift.com, call 1-888-MIT-LIFT or become a fan on Facebook (http://www.facebook.com/mitsubishiforklifttrucks).

All Topics