Middle East Telecom Leader, Etisalat, Partners with Canada's iseemedia to Launch New Wireless Publishing Service
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Middle East Telecom Leader, Etisalat, Partners with Canada's iseemedia to Launch New Wireless Publishing Service
TORONTO, ON and ABU DHABI, UAE, July 9 / / -- iseemedia Inc. (TSX-Venture:IEE), a leading provider of rich content adaptation and delivery solutions for web and wireless, today announced an agreement with Etisalat to provide its iseepublish platform to deliver newspapers and magazines to wireless devices this Fall. Based in United Arab Emirates ("UAE"), Etisalat is the leading telecommunications service provider in the Middle East with over 5.8 million subscribers on its GSM network, representing penetration of over 140%. Etisalat manages 14 telecommunications service providers in the Middle East, Africa and Asia.
"iseepublish represents a breakthrough in mobile news and information distribution to our subscribers," said Essa Al Haddad, Chief Marketing Officer at Etisalat. "Our customers can now access and view newspapers and magazines anywhere, anytime at their convenience and fingertips with Etisalat services available on their mobile."
"This partnership with Etisalat represents a unique opportunity to debut our patented mobile publishing platform in a market that is almost entirely dominated by wireless usage," said Anthony DeCristofaro, CEO at iseemedia. "We expect it to bring both companies immediate returns from our initial launch in the UAE as nearly six million GSM subscribers there, increasingly choose to get their newspapers and magazines delivered to their handsets."
iseepublish is the first mobile technology to offer rich media streaming of digital magazines and newspapers to wireless devices so that users can view publications that look, read and interact, as if they came from the news stand. The platform fully automates and manages the complete mobile content publishing cycle with pre-publishing, verification, re-authoring, delivery and tracking, through a non-technical user interface. iseepublish enables new revenue generating opportunities by allowing newspaper and magazine publishers real-time control of ads and subscriptions from a Web console and letting them assign meta-tags for:
o Internal links between articles and external web links
o SMS short codes
o Phone number to dial
o Search keyword (global and local)
o Download links for external media such as audio, video and virtual
tours
o Policy-based access to content allowing flexible subscription model
With iseepublish, mobile users can access an entire printed publication instantly, while mobile operators achieve 90% bandwidth optimization, a critical feature as rich media deployments increase. To learn more about iseepublish please click:
http://iseemedia.com/flash/iseepublish?PHPSESSID=dbe09e88297bc4cdc87d19353f9181d1.
Conference Call
The Company will host an investor conference call Wednesday on July 11, 2007 at 10 am EST. Anthony DeCristofaro, President & CEO and David Berman, CFO, will lead a presentation and answer questions about the Company's announcement. Investors and analysts are invited to call 416-644-3417 or toll free 1-800-732-6179 at least 5 minutes prior to the start of the call.
The conference call will be archived and available for replay for 7 days by calling 416-640-1917 or toll free 1-877-289-8525, passcode 21239453 followed by the number sign.
About Etisalat
Etisalat stands 140th among the Financial Times Top 500 Corporations in the world in terms of market capitalization, and is ranked by The Middle East magazine as the 6th largest company in the Middle East by capitalization and revenues. Etisalat manages 14 telecommunications service providers in the Middle East, Africa and Asia. The company has access to a potential market of over 400 million users and currently has over 32 million customers with fixed-line, Internet, mobile and television services. For more information please visit www.etisalat.ae.
About iseemedia
iseemedia Inc. is a software development company focused on the commercialization of advanced, rich content adaptation and distribution solutions for Web and wireless applications. The Company maintains a portfolio of issued and pending wireless and imaging patents that support authoring, streaming and interactive viewing of content. iseemedia is publicly traded on the TSX Venture Exchange (Symbol:IEE). For more information please visit www.iseemedia.com.
The TSX Venture Exchange has not reviewed or approved the contents of this press release and does not accept responsibility for its adequacy or accuracy.
(C) iseemedia Inc. 2007. All rights reserved. iseemedia and iseepublish
are either Registered Trademarks or Trademarks of iseemedia Inc. in the
United States and or Canada. All other trademarks and trade names are the
property of their respective owners.
Source: iseemedia Inc.
CONTACT: News Contacts: For Etisalat: Ahmed Bin Ali, Tel: +971 2 6182173, prd@etisalat.ae
