Michelman Joins the 4evergreen Alliance to Help Advance Fibre-Based Packaging in a Circular Economy

CINCINNATI, OH (April 21, 2020) – In its continuing effort to enable more sustainable packaging solutions for the Circular Economy, Michelman has expanded its network by joining 4evergreen, a new alliance sponsored by CEPI, the Confederation of the European Paper Industry. 4evergreen is a cross-industry alliance formed to boost the contribution of fibre-based packaging in a more sustainable and circular economy.

The three-year-long project brings together a diverse network of organizations and stakeholders throughout the value chain, including brand owners, suppliers, packaging convertors, and recyclers, etc. to develop the best solutions for the future of fibre-based packaging,

Explains Lisa DiGate, Vice President, Printing & Packaging of Michelman, “As a supplier to companies throughout the entire packaging value chain, we want to help transition the industry into more sustainable packaging. Our barrier coatings help improve fibre-based packaging’s functionality and performance while allowing it to be recyclable, which reduces waste and enables valuable fibre resources to be re-used many times.” 

About Michelman
Michelman is a global developer and manufacturer of environmentally friendly advanced materials for industry, offering solutions for the coatings, printing & packaging and industrial manufacturing markets. The company’s surface additives and polymeric binders are used by leading manufacturers around the world to enhance performance attributes and add value in applications including wood and floor care products, metal and industrial coatings, paints, varnishes, inks, fibers and composites. Michelman is also well-known as an innovator in the development of barrier and functional coatings, as well as digital printing press primers that are used in the production of consumer and industrial packaging and paper products, labels, and commercially printed materials. Michelman serves its customers with production facilities in North America, Europe and Asia, product development and technical service centers in several major global markets, and a worldwide team of highly trained business development personnel.

Contacts:
Client:
Doreen Stanley
Content Marketing Manager
Michelman
(513) 794-4285
doreenstanley@Michelman.com

Agency:
Jeffry Caudill
President
Gingerquill, Inc.
(513) 448-1140
jcaudill@Gingerquill.com

 

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