Michelin Wins 2016 Agricultural Innovation Award

MICHELIN® CARGOXBIB® recognized as one of the year's top industry advancements at 2016 Agri-Trade Equipment Expo

RED DEER, Alberta, Nov. 14, 2016 - Michelin innovation in the agricultural industry shines this week in Alberta, Canada, as the company showcases its award-winning MICHELIN® CARGOXBIB® High Flotation tire at the Agri-Trade Equipment Expo, in Red Deer Nov. 9-12. The soil-protecting tire was selected as one of the three top industry advancements during the event's 2016 Ag Innovations Awards.

"The agricultural industry relies on continuous innovation that supports profitability, productivity and safety for farmers," said Mike Pantaleo for Michelin Agriculture in Canada. "Michelin is pleased to receive a 2016 Ag Innovations Award for the CARGOXBIB, a tire designed to help farmers preserve crop yields, lower fuel consumption, increase tire life and save time."

The MICHELIN CARGOXBIB is the company's first MICHELIN Ultraflex Technology tire engineered for trailers and towed machinery. Developed in collaboration with end users and original equipment manufacturers, the CARGOXBIB tread pattern is designed to provide improved self-cleaning features, greater endurance, better on-road handling and higher-speed transport. The MICHELIN CARGOXBIB also works with very low pressure to help protect the soil by using a large footprint to distribute the load, which helps minimizes rutting. Its round and solid shoulders are designed to limit plant damage. It is the first and only implement tire on the market that, due to MICHELIN Ultraflex Technology, is compatible with Central Tire Inflation Systems (CTIS).

MICHELIN Ultraflex Technology, developed in 2004 with the introduction of the MICHELIN XEOBIB® tire, is the breakthrough mobility innovation that makes the ever-increasing power and weight of today's farm machinery more efficient. Michelin was the first tire manufacturer to introduce high-flexion tires in North America and the first tire in the industry rated by the U.S. Tire and Rim Association as "Increased Flexion" (IF).

The Ag Innovations Award honors products that demonstrate unique features and offer significant contributions toward improving the agricultural sector. Judged by a panel of farmers and industry experts, the awards are presented each year to companies that have made groundbreaking contributions to moving agriculture forward.

For more information on the MICHELIN CARGOXBIB High Flotation tire, visit www.MichelinAg.com or contact your local Michelin Agriculture Tire dealer.

About Michelin North America

Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company has earned a long-standing reputation for building innovative premium tires. Since 1989, Michelin has received 80 J.D. Power tire customer satisfaction awards—five times the number of all other tire manufacturers combined. In addition to tires, the company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs about 22,700 and operates 19 major manufacturing plants.

SOURCE Michelin

CONTACT:

Eric Bruner,

Michelin North America, Inc.,

Cell: 469 919 3263,

Email: eric.bruner@michelin.com

Web Site: http://www.MichelinMedia.com

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