MARKT-PILOT Expands to Italy and Wins Körber Tissue

During its strategic expansion, SaaS provider MARKT-PILOT is staffing its sales department with Paolo Musante to open up in the Italian market. The first Italian customer, Körber Tissue, has already been acquired.

Chicago, Illinois // January 24th, 2023 — MARKT-PILOT has developed a unique solution with software, PRICE-RADAR, which creates complete competition price and lead time transparency for all machinery parts worldwide. After opening the Chicago site in 2022 and having already acquired 150 customers globally, the Italian market is now strategically served by senior advisor, Paolo Musante. Musante has been working for MARKT-PILOT since the beginning of this year and holds more than 20 years of professional experience in several top management positions at TRUMPF Italy, DMG Mori Group and Prima Power GmbH.

Italy, along with Germany, is the largest machinery market in Europe. Italian OEMs are also facing the growing challenge of continuously digitizing their workflows and adjusting them to increasingly complex processes. It is important to work with validated market data to operate successfully long-term and meet increasing customer requirements. The parts business in particular offers enormous revenue potential, the realization of which ensures a future-proof position even in volatile markets. The use of intelligent software solutions provides enormous opportunities and is therefore crucial to positioning the company competitively and securing its high-margin business in the long term.

Founder Tobias Rieker explains: “We have been feeding our learning system exclusively with machine manufacturing data for several years. This is the only way we can guarantee the highest data quality. No other company can do this quite like us. With the created market intelligence, our customers in DACH and the USA can always keep an eye on current market developments, and we will now offer this solution to the Italian market."

Musante is convinced: “The use of MARKT-PILOT's software solution opens up unprecedented opportunities in the parts business and I am excited to bring an innovative solution to Italian customers that solves a real problem and offers enormous added value."

MARKT-PILOT has already secured a high-impact customer in Italy with Körber Tissue, the leading supplier of tissue machinery and services in the tissue sector.

“We decided to work with MARKT-PILOT because the provision of information on prices and lead times is unique and offers an incredible amount of potential. MARKT-PILOT discovers new possibilities for us and allows us to see what is happening in the market. This is the only way we can offer fair prices and avoid our customers finding a better deal," reports Adriano Rubichi, Customer Service Sales Intelligence in Körber's Tissue Business Area.

After Rainer Hundsdörfer, former CEO of Heidelberger Druckmaschinen, joined the team last October, Paolo Musante is another long-standing expert to join the team.

“We are very much looking forward to working with Paolo. With his experience in the machine manufacturing industry and his enthusiasm for innovative technologies, he is a perfect fit for our team," says Alex Morbe, CEO of MARKT-PILOT.


MARKT-PILOT is reimagining parts pricing by providing the market intelligence required by OEMs to make more money with parts. MARKT-PILOT’s innovative software solution, PRICE-RADAR, pinpoints opportunities to grow your parts revenue sustainably, by identifying advantageous lead times, parts priced below market, and purchased part exclusivity. Since 2020, their customers have realized $200MM in additional parts revenue after implementing market-based pricing, informed by MARKTPILOT’s market-wide data.

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