Marketing Logic for Small Companies Looks beyond Web Search and SEO
A new paper that describes a logical marketing approach for small companies, especially industrial and technical entrepreneurs who believe "if somebody needs my product or service they'll Google me," is being offered by Venmark International of Wellesley, Massachusetts.
Marketing Logic for Small Companies describes an approach that can put your products in front of prospective customers when their need arises, illus-trate how your products can solve different problems in order to attract specific customer groups, pre-condition prospects to identify your company as a problem-solver, and increase your search engine optimization.
The author argues in Marketing Logic for Small Companies that product publicity is the only marketing tool which can achieve the four elements above. He points out that product publicity is much more than a press release because a publicist must stimulate the interest of editors, and cites editor and client testimonials to defend his assertions.
Marketing Logic for Small Companies is available as a free download at: www.venmarkinternational.com
For more information contact:
Venmark International
Steven M. Stroum, President
148 Linden St., Suite 105
Wellesley, MA 02482 USA
781-237-5860
FAX 781-237-5862
e-mail: sstroum@venmarkinternational.com
www.venmarkinternational.com
