Machado | GarcÃa-Serra Communications Selects SilentPartner Advertising/Media Agency Solution to Run Central Agency Operations and Six Subdivisions Providing Integrated Communications Solutions
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System will support premier hispanic advertising agency's growth in staff and client's.
Oaks, PA - February 13, 2007 - The MédiGroup, Ltd., developers of SilentPartner professional services automation solutions for the marketing communications, consulting, and corporate services markets, today announced that Machado | GarcÃa-Serra Communications (MGS) has implemented SilentPartner and is now live. The SilentPartner solution will enable over 60 staff members, at the agency, to productively manage their growing number of high-profile clients and projects.
"Acquisitions, new advertising clients, a growing staff to service the new business, and a robust Hispanic communications market have taken our organization to a new level. Frankly, we outgrew our existing agency management solution and needed one that could handle the unique needs of our core advertising business and integrated offerings, now and into the future. SilentPartner was a proven best-of-breed solution for advertising agencies and the clear choice for us." said Manuel Machado, CEO of Machado | GarcÃa-Serra.
Al GarcÃa-Serra, COO, and Co-Chairman added "we looked at several other systems in the marketplace, however, SilentPartner gave us the best level of integration between project management, media management, resource management, time management, client collaboration, and accounting. This means all MGS' interrelated divisions now have shared access and knowledge of critical information allowing better integration on campaigns while helping to automate and streamline our operations. In addition, we were impressed by SilentPartner's exciting new product road map and we will be a key participant in their annual user group to spearhead future developments."
"We are delighted to welcome Machado | GarcÃa-Serra to our growing family of marketing communications clients who use SilentPartner to profitably grow their businesses. The company is much like many of our mid- to large-sized agencies that need to simplify and control their often complex operations. The agency has deployed our SilentPartner Advertising/Media Agency Solution in combination with our SilentPartner eTime modules to consolidate all division operations, provide project insights, and further enhance communications within the agency and to the client," said Cynthia McCarthy, The MédiGroup's president and CEO. "Shortly after, Machado | GarcÃa-Serra plans on using our SmartPlus® media interface to facilitate and streamline its media buying capabilities." said Ms. McCarthy.
"SilentPartner is the right system for growing companies like Machado | GarcÃa-Serra. For instance, they are using Oracle® as the back-end database which allows them to scale up users without a significant growth in technology costs. And, with eSilentPartner's easy-to-understand and intuitive interface, new MGS staff can be up and productive quickly." said JT Harding, Vice President of Marketing at The MediGroup.
About The MediGroup, Ltd. and SilentPartner®
The MédiGroup (www.medigroupltd.com) is a premier provider of professional services automation (PSA) solutions and services to marketing communications firms, consulting firms, and in-house services departments of corporations, non-profit organizations and educational institutions. SilentPartner is a professional services automation solution that seamlessly integrates project management, media, resource management, time management, collaborative tools, and accounting into "ONE" system. The system combines browser-based project management functionality with SOX compliant accounting to form real-time views into project productivity and firm-wide profitability. Since 1988, The MédiGroup has built a loyal roster of SilentPartner clients throughout the United States, Canada, and Central America.
About Machado | GarcÃa-Serra
Machado | GarcÃa-Serra Communications (MGS) is a powerhouse multicultural marketing communications agency providing clients full service advertising, broadcast production, public relations, and sales promotions services through autonomous, high performance operating units. Specializing in consumer marketing, telecommunications, automotive, healthcare, finance, and retail, Machado | GarcÃa-Serra continues to set the pace for excellence in client/partner relationships. Exceptional leadership and expertise in the above areas allow MGS to build brands by creating results-driven campaigns. Machado | GarcÃa-Serra Communications is headquartered in Coral Gables, FL.
Contacts:
For The Medi Group, Ltd.
J.T. Harding
Vice President, Marketing
The MediGroup, Ltd.
610-666-1955 x12
jtharding@medigroupltd.com
www.eSilentPartner.com
For Machado | GarcÃa-Serra
Yvonne Lorie
Vice President, Public Relations
MGS Communications
305-444-4647 x 256
Yvonne@mgscomm.com
www.mgscomm.com
