Leviton Wins Award for Outstanding Advertising to Electrical Contractors
Ad for Lev-Lok® modular receptacle captures reader attention during tight economic times
Little Neck, NY, March 6, 2009 - Leviton Manufacturing Company is the recipient of Ad-Q's Outstanding Advertising award for its October 2008 Electrical Contractor magazine ad, "Time: Very Short, Money: Very Tight, Lev-Lok®: Very Smart." The ad was conceived to build awareness of the company's Lev-Lok modular receptacles as a smart solution for installing and replacing receptacles when meeting tight deadlines and keeping within budget is critical to contractors and their customers. Reader response to the ad, according to the Ad-Q study, identified the Lev-Lok ad as one of the most memorable in the issue of the magazine.
The average performance score for all ads in the issue was 106. Leviton's score was 159, placing it among the top 10 most effective ads in the magazine. Leviton's Lev-Lok consists of a wiring module with wire leads and a rugged duplex receptacle that features solid brass locking connection pins. The installer simply places the wiring module over the receptacle's locking pins, twists it clockwise and secures the connection. Installation is fast, easy and cost-effective, providing savings for both contractors and their commercial facility customers.
The Ad-Q study is sponsored by Harvey Research, an independent market research firm which measures advertising effectiveness. Researchers measure the number of readers who recall seeing and reading ads placed in a magazine as well as the number of readers with buying influence in the product category who recall seeing and reading the ads. A composite benchmark score of the statistics is then established as an overall effectiveness score for individual advertisers.
The Ad-Q study provides an objective means of judging advertising effectiveness based on the physical components of an ad, as well as its overall strategic message. For more information, contact: Leviton Manufacturing Company, 59-25 Little Neck Parkway, Little Neck, NY 11362-2591, 800-323-8920, www.leviton.com.
