Lens Production and Delivery Return to Pre-Earthquake Levels at Fujifilm North America


Wayne, N.J., April 14, 2011 - FUJIFILM North America Corporation (FNAC), Optical Devices Division has announced that lens production has returned to pre-earthquake levels, as of early April. Lens deliveries are also back to a standard timeframe. The company's factory, located in Saitama City, Japan - approximately 300 kilometers from the hard-hit city of Sendai - sustained superficial damage after the devastating earthquake in early March. Japanese-based suppliers to FNAC have also returned to normal schedules for production and delivery.

"We would like to thank our customers and industry friends for inquiring into the well being of our employees and our factory," said Thom Calabro, Director Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division. "We're extremely grateful that we can now assure everyone that all of our employees and their families are safe, and we are back up to a full production schedule. Deliveries have also thankfully returned to their standard lead time."

As part of a larger company-wide initiative to strengthen locally available customer support, the company also recently announced a new service facility for Fujinon lenses in the Chicago area. The facility is scheduled to open on April 25th.

With service facilities currently located at its U.S. headquarters in Wayne, New Jersey; and regional offices in Los Angeles, Atlanta, and Dallas, the Chicago facility is the company's fifth.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, and in the year ended March 31, 2010, had global revenues of $23.5 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 93 yen to the dollar.

FUJIFILM North America Corporation, Optical Devices Division,
10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600.
Fax: 973-633-5216. Web site: fujinon.com.

Robin Hoffman
Pipeline Communications
277 Valley Way
Montclair, NJ 07042
(973) 746-6970
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