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Leading Pharmaceutical Supplier Selects RedPrairie Enterprise Software for RFID Project

Leading pharmaceutical supplier selects RedPrairie Enterprise Software for RFID project

Sydney Australia.- RedPrairie, a world leading consumer driven optimisation company and Avery Dennison, today announced a leading pharmaceutical supplier has chosen the Avery Dennison and RedPrairie RFID solution for visibility and inventory management of its extensive pharmaceutical line. The solution consists of Avery Dennison's industry-leading Monarch® 9855TM RFID printer/encoder and RFID supplies combined with RedPrairie's world-class enterprise software.

The recent RedPrairie and Avery Dennison partnership helps ensure that RedPrairie's customers have reliable RFID printing/encoding capabilities with Monarch® brand printers already pre-integrated into RedPrairie software solutions.

"Avery Dennison shares RedPrairie's vision of delivering RFID solutions that are cost effective, simple to deploy, and built on a robust, scalable technology infrastructure," said Rick Bauer, Avery Dennison Director of RFID Global Program Development. "We were excited about the opportunity to combine our RFID capabilities with RedPrairie's software expertise in order to create a turnkey solution that is seamless for our mutual customers."

"We are pleased to work with Avery Dennison to help customers obtain value from their RFID solutions. The solution we created for the pharmaceutical supplier was designed to reduce operating costs and create greater efficiencies that will allow customers to synchronise staff and inventory based on demand signals from retailers," states Gary Morgan, VP of Red Prairie's Technology Services.

About RedPrairie Corporation

RedPrairie is a world leading consumer driven optimisation company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 10 years, the RedPrairie integrated suite of solutions offers on-demand capabilities to over 25,000 sites worldwide for many of the world's largest companies.

RedPrairie's E2e(TM) solutions synchronise people and products throughout the customer buying cycle to ensure goods reach the right place at the right time. At the point of sale, this means consumers have access to desired products and that the store is staffed with the right people to help them make their purchases. In the production cycle, it means suppliers and manufacturers time and synchronise shipments and production based on demand signals from the retailer. And in the back room of the store, it means having the least amount of inventory, solving the "last 50 metres" problem of the retail supply chain.

With 20 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support. For additional information, call +61-2-8923 6272 or +91 80 2649 4052 or +86 21 5230 2711 or access

RedPrairie is a registered trademark of RedPrairie Corporation.

E2e is a trademark of RedPrairie Corporation.

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