Korean Apparel Company The Basic House Harnesses RFID to Achieve Visibility Through the Supply Chain


(UPM Raflatac, Tampere, January 13, 2010) - Korean apparel company The Basic House has implemented an RFID solution using UPM Raflatac DogBone RFID tags to gain visibility into its supply chain management and to overcome a number of problems typical of the apparel industry. Convinced of the advantages of RFID, the company is strongly committed to the technology: since implementing RFID in its operations almost a year ago, The Basic House has developed equipment in-house to directly resolve their logistic challenges.

In the first phase, The Basic House developed equipment capable of encoding high volumes of RFID tags suitable for their needs. Automatic inspection and removal of tags with possible encoding faults has enabled The Basic House to substantially speed up its processes and introduced a new level of accuracy.

As individually tagged garments are often transported in boxes containing multiple items, The Basic House developed a shielded gate to ensure accurate readings at the warehousing and delivery stages. Since identification is not dependent on the tags' orientation inside the boxes, the solution is fast and reliable. Furthermore, the shielded gate is not confused by tags in other boxes nearby, a typical problem in warehouse surroundings.

By combining the performance and reliability of UPM Raflatac DogBone RFID tags with tailor-made solutions and equipment, The Basic House has achieved easy access to real-time, reliable product data. The results include reduced labour costs in warehousing, distribution and at the point-of-sale, opportunities for fast inventory, major improvements in forecasting and planning, reduced out-of-stock situations and improved customer service.
Crucial to the apparel industry, the Basic House now also has the ability to react quickly to customers' needs and forthcoming trends.

"The Basic House is an excellent example of how an innovatively designed RFID solution in the apparel industry can bring near 100% reliability in a challenging logistics environment," says Edward Lu, Sales and Marketing Director, Asia, RFID, UPM Raflatac.

About UPM Raflatac

UPM Raflatac, part of UPM's Engineered Materials business group, is one of the world's leading suppliers of self-adhesive label materials and the world's number one producer of HF and UHF radio frequency identification
(RFID) tags and inlays. UPM Raflatac has a global service network consisting of 14 factories on five continents and a broad network of sales offices and slitting and distribution terminals worldwide. UPM Raflatac employs 2,600 people and made sales of approximately EUR 1 billion (USD 1.4
billion) in 2008. Further information is available at www.upmrfid.com.

About The Basic House

The Basic House is among the leading, global apparel companies in Korea with many shops and brands in Korea, China and several other countries. For more information, please visit http://www.thebasichouse.com/english/

For further information, please contact:

Mr Edward Lu, Sales and Marketing Director, Asia, RFID, UPM Raflatac, tel. +65 9173 0884

Mr Daan Jang, General Manager, The Basic House, tel. +82 2 2140 1050

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