Klotz Synthetic Lubricants, Sri Performance Partner for Sales and Distribution Agreement
Performance Parts Leader to Sell and Distribute Iconic Lubrication Brand
FORT WAYNE, Ind. (January 31, 2023) – Klotz Synthetic Lubricants and SRI Performance have partnered to bring the iconic lubricant brand to market as part of SRI’s robust performance parts portfolio beginning January 2023.
SRI Performance will carry over two dozen products from the Klotz catalog at both its Mooresville (N.C.) and Indianapolis locations to service professional racers, engine builders and performance enthusiasts.
Beginning with the New Year, SRI performance began its roll out of Klotz’s most popular products and part numbers to service a host of applications including automotive, powersports, marine, ATV/UTV, karting, V-Twin, and snow.
“SRI Performance and Klotz are extremely excited to be working closely together moving forward,” said Kevin Storms, General Manager, SRI Performance. “SRI has had a long-standing successful partnership with Bob Gorman and his Cometic Gasket Company. When the principals of Cometic acquired Klotz, the partnership became a natural extension of our already existing relationship. We feel extremely confident that relationship will carry over to the Klotz brand, which is already showing promising potential in our well-established lubricant line.”
Established in 1959, Klotz Synthetic Lubricants was founded to service a niche karting market in desperate need of a lubricant to mix with fuel and keep the racing machines running cool while also offering performance advantages.
In that same spirit, Klotz has spent the last 60-plus years formulating lubricants, fuels, fuel stabilizers, octane boosters, aerosols, and cleaners to service the needs of racers, performance enthusiasts and end-users who demand superior products for their cars, boats, motorcycles, karts, and RC machines.
As a former racer and avid karting enthusiast, Klotz Chairman Emeritus John C. Klotz Jr. is passionate about performance. To honor Mr. Klotz and his legacy, Klotz strives to offer the most advanced and trustworthy synthetic lubricants available, spanning the spectrum from serious racers all the way to invested performance enthusiasts. SRI Performance is equally committed to that same mission, creating a focused synergy between the two organizations.
“Klotz is thrilled to partner with SRI Performance as we continue to re-energize our brand and develop new products,” said Brad Kruckenberg, President, Klotz Synthetic Lubricants. “SRI is a market leader and the go-to retailer for hardcore racers and performance enthusiasts so we’re grateful to Greg Fornelli and his entire team for their hard work and partnership.”
About Klotz Synthetic Lubricants...
For over sixty years, Klotz Synthetic Lubricants has consistently met the needs of racers, performance enthusiasts and traditional end-users who won’t settle for anything less than the best available lubrication products on the market today. Mastering the science of synthetic lubrication is our first and highest priority. Klotz engineers utilize leading edge materials and components, develop original formulas, and employ the most precise integration processes available.
Klotz is the Official Lubricant of American Flat Track (AFT) and an Official Contingency Partner of the Automobile Racing Club of America (ARCA). Racers and performance enthusiasts around the world rely on Klotz to get them to the checkered flag. Klotz proudly specializes in serving the high-performance needs of the automotive, kart, marine, powersports, RC scale model, snowmobile, and V-Twin markets. Providing the highest quality and most reliable products to enhance your good times on the track, on the road, on the trails and in the water is our commitment to you. For more information about Klotz, please log on to Klotzlube.com.
About SRI Performance...
Stock Car Steel and the SRI family of businesses have been providing parts and services to the racing industry for more than 25 years. Headquartered in Mooresville, North Carolina – the lifeblood of NASCAR – Greg Fornelli has established healthy brands dedicated to ensuring the motorsports industry thrives for decades to come. Since the inception of Stock Car Steel in 1996, the SRI family has grown to serve every aspect of the motorsports industry. Whether it is steel, aluminum, shop supplies, dirt or performance parts, teams and drivers know to choose SRI. For more info, please visit sriperformance.com and stockcarsteel.com.
Contact SRI at (704) 662-6982, email sales@sriperformance.com or visit the website, www.sriperformance.com for more information or to place an order. For any inquires near Indiana, please reach out to the SRI Indy location at (844) 774-4639 or email sales@sri-indy.com.
Contacts:
Matt Klug
Klotz Synthetic Lubricants
Mklug@klotzlube.com
Sasha Dierker
SRI Performance
marketing@sriperformance.com
