IMTRA Launches Digital Resources Including a Virtual Show Booth, Updated Website and Learning Center
New Bedford, Mass. – IMTRA, the leading manufacturer and importer of quality solutions and products for the marine, energy and transportation markets, announced today the launch of a virtual trade show booth; a newly redesigned, mobile-friendly website; and a comprehensive online resource for resellers and boaters – the IMTRA Learning Center.
As a result of this year's unique circumstances and many trade show cancellations, IMTRA sought to create a useful resource that would provide would-have-been show attendees a sense of a real show experience. Partnering with Social Navigator and using their latest 3D software, IMTRA created a virtual space that customers can navigate as if they were there in-person. To visit the virtual booth, click here.
In addition, IMTRA took the opportunity to improve its communications with customers. Its newly launched website and online Learning Center provides enhanced information and streamlines purchases for dealers and direct consumers alike. Trade partners will enjoy the Learning Center as an additional customer service tool; while consumers benefit from expanded product information, a comprehensive video library and various articles that help with product use, maintenance and purchase decisions. The website also includes an enhanced dealer locator tool to help connect customers with the best local source for IMTRA products.
“Our goal at IMTRA has always been to provide exceptional support in the most personal way possible,” said Eric Braitmayer, CEO, IMTRA. “As people move to using online resources to educate themselves, we’ve brought our personalized support to that medium. Our Learning Center is an indispensable tool that allows us to take our team’s passion and expertise to serve up years of collected knowledge through videos and articles. This information can be used to make the right purchase decision, tackle a repair or maintenance task or simply address common questions our sales and service staff often receive. We have enjoyed developing this content and are excited to see it expand in the future.”
IMTRA has been a customer-focused provider of quality solutions and products to the marine, energy and transportation markets since 1952. In addition to the Learning Center, the company’s extensive product knowledge is available through 11 regional sales and support members across North America, as well as an in-house customer service and engineering team available to answer any questions throughout the sales process. The IMTRA Learning Center is published by IMTRA and the information it contains comes from the experienced team of IMTRA employees.
To access the IMTRA Learning Center, please visit www.imtra.com/learning-center. For information on IMTRA or its entire product line, please call 508-995-7000 or visit www.imtra.com.
About IMTRA:
IMTRA, based in New Bedford, Massachusetts, is an importer and manufacturer of high-quality marine products, advanced LED solutions and integrated marine systems, as well as a key supplier to the OEM and aftermarket. With more than 65 years in the commercial, industrial and marine markets, IMTRA has sales and support teams in 10 regions throughout North America. The company’s extensive product knowledge is available to its customers through a renowned full-service department and professional customer service group. Product categories include Lighting, Thrusters, Stabilizers, Anchoring Systems, Wipers, Seating, Controls, Doors, Hatches and other specialty products. In addition to their own proprietary products, IMTRA represents well-known international brands that include Side-Power, NorSap, Vimar, Lumishore, Lofrans, Muir, Exalto, Zipwake, Roca, Lilaas, DHR, Libra, Victron and many more. www.IMTRA.com/about-IMTRA.htm.
Peter Kilgore
VP Marketing
IMTRA
pkilgore@imtra.com
Andrew Golden
Rushton Gregory Communications
617-413-6521
agolden@rushtongregory.com
