I.D. Systems Acquires PowerKey and Launches PowerKeyPLUS(TM) Product Line for Wireless Industrial Vehicle Management

Hackensack, NJ, April 21, 2008-I.D. Systems, Inc. (NASDAQ: IDSY), a leading provider of wireless asset
management solutions, today announced that it has acquired PowerKey, the industrial vehicle monitoring
products division of International Electronics, Inc., a manufacturer of access control and security equipment,
for $500,000. Simultaneously, I.D. Systems has launched a new wireless product termed PowerKeyPLUS(TM)
targeted at the entry-level segment of the industrial vehicle management market.
PowerKeyPLUS(TM) emphasizes vehicle access control, safety checklists and impact sensing-the most
popular functions for managing the inherent safety and maintenance issues associated with industrial vehicles.
PowerKeyPLUS(TM) is a competitively priced standalone system suitable for any fleet size, small or large. In
addition, PowerKeyPLUS(TM) serves as a platform for seamless expansion to I.D. Systems' industry-leading,
full-featured Wireless Asset Net® fleet management technology.

"We will promote an aggressively priced, entry-level PowerKey brand product that can be easily upgraded to
our full-featured Wireless Asset Net® solution, as customers' needs and wants evolve over time," said Peter
Fausel, I.D. Systems' executive vice president of sales, marketing and customer support. "We believe this will
make I.D. Systems a powerful 'one-stop shop' that can address the needs of virtually any industrial fleet."

"Our acquisition of PowerKey gives I.D. Systems instant access to a broader base of quality customers,
provides us with more solution options for prospects in the entry-level segment of the industrial vehicle
management market, and consolidates our market leadership," said Jeffrey Jagid, I.D. Systems' chairman and
CEO. "PowerKey has earned a respectable brand name in this industry and achieved success with dealers,
distributors and fleet management providers. We anticipate that I.D. Systems will be able to capitalize on all
of these assets."

PowerKey customers include Caterpillar, Owens Corning, Visteon, and Whirlpool, as well as a network of
forklift dealers and fleet management service providers, which will be added to I.D. Systems' own base of
customers and channel partners. Manufacturing, marketing and support of PowerKey products will be largely
absorbed by I.D. Systems' existing operations, sales and customer service organizations, which will minimize
overhead associated with PowerKey revenues.

About Wireless Industrial Vehicle Management
Wireless industrial vehicle management systems improve workplace safety and security by restricting vehicle
access to trained, authorized operators, providing electronic vehicle safety inspection checklists, and sensing
vehicle impacts. These systems also reduce fleet maintenance costs by automatically uploading vehicle data,
reporting vehicle problems electronically, scheduling maintenance according to actual vehicle usage rather
than by calendar or manual data entry, and helping determine the optimal economic time to replace
equipment. In addition, wireless fleet management systems help improve productivity by establishing
accountability for use of equipment, ensuring equipment is in the proper place at the right time, streamlining
work flow through automated messaging, and providing management with unique metrics on-and controls
over-equipment utilization.

About I.D. Systems
Based in Hackensack, New Jersey, with European business offices in Dusseldorf, Germany, I.D. Systems,
Inc. is a leading provider of wireless solutions for managing and securing high-value enterprise assets. These
assets include industrial vehicles, such as forklifts and airport ground support equipment, and rental vehicles.
The Company's patented Wireless Asset Net® system, which utilizes radio frequency identification, or RFID,
technology, addresses the needs of organizations to control track, monitor and analyze their assets. For more
information about I.D. Systems, visit www.id-systems.com.

Dawn-Marie Landini
Senior Marketing Communications Manager
I.D. Systems, Inc.
1 University Plaza, Suite 600
Hackensack, NJ 07601
(201) 996-9000 x7785

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