HP Launches Startup Central at Incubate 2.0


Online gateway shortens startups' time to market
with single-point access to entrepreneur resources

CUPERTINO, Calif., Nov. 17, 2010 - HP today launched HP Startup Central, a
web portal designed to help technology startups get to market quickly through
single-point access to HP tools, programs and resources.

HP Startup Central unifies HP's startup initiatives across all product groups,
including servers, storage and networking, imaging and printing, and personal
computers and mobile devices. The initial phase of the portal offers access to
powerful features, such as intellectual property licensing and HP's application
development platforms, including Palm Developer Program, Snapfish Publisher
Beta Program and the HP AllianceONE partner program. HP's partner network is
planned to be represented in the next phase.

"Launched in a small garage in Palo Alto, HP has entrepreneurship and
innovation at the core of its DNA," said Stephen DeWitt, senior vice president
and general manager, Personal Systems Group, HP. "This new resource will act
as a gateway for entrepreneurs to quickly realize their business objectives,
enabling them to seize high-value business opportunities as well as offering them
an exchange with tech experts inside of HP."

Startups also gain access to discounts on HP products and relevant news and
events. Additional benefits include:

o co-branding and co-marketing programs, including go-to-market toolkits and
joint go-to-market planning;

o access to valuable HP services such as marketing collateral printing from
LogoWorks by HP and HP Virtual Rooms web collaboration; and

o third-party tools that help entrepreneurs connect with investors, create term
sheets, find employees and learn best practices.

"We at Pandora know the many challenges facing startups today," said Joe
Kennedy, president and chief executive officer at Pandora, the leading online
and mobile music service. "We believe that HP Startup Central will be a great
resource for all types and across all industries."

HP also announced the formation of the HP Startup Central Advisory Board,
which helped develop the HP Startup Central resource infrastructure under the
leadership of Meaghan Kelly, vice president, Channel Strategy and SMB,
Solution Partners Organization, HP. Chaired by legendary Silicon Valley angel
investor Ron Conway, the 20-member board was formed to better connect
entrepreneurs with high-value opportunities from HP.

"By launching HP Startup Central, HP has created a single place that emerging
startups from around the world can go to fast-track their development and realize
their goals for market success," said Conway. "Entrepreneurs are always looking
for the next wave and on HP Startup Central they are likely to find it."

Today's announcement was revealed at Incubate 2.0, an entrepreneur-focused
event organized by Startup Cause and sponsored by HP, which showcases
cutting-edge programs to help entrepreneurs grow their businesses.

Startup success stories

In addition to Pandora, a number of startup businesses - including myYearbook,
a service dedicated to making meeting new people fun on the web and mobile
devices, and Crospon, a medical device company - have tapped HP Startup
Central resources to achieve success within their markets.

"As one of the top 25 most engaging web sites in the US, we have seen
extraordinary growth since our inception -- with more than 20 million users and
hundreds of servers -- and HP has been with us from the beginning," said Geoff
Cook, chief executive officer and co-founder, myYearbook. "When starting out,
your early decisions are critical to long-term success. By partnering with HP as a
datacenter technology provider, we've been able to keep our focus where it
should be, on building out new products and attracting users."

"By licensing HP intellectual property around thermal inkjet technology, we have
developed a superior drug delivery system that enables the painless, controlled
release of drugs in a single patch applied to the skin," said John O'Dea, chief
executive officer, Crospon. "Early access to this HP technology was a
foundational event for our company, and we look forward to working with our
pharmaceutical customers to get this breakthrough solution into the hands of
those who need it."

Additional information about HP Startup Central is available at
www.hp.com/go/startupcentral.

About HP

HP creates new possibilities for technology to have a meaningful impact on
people, businesses, governments and society. The world's largest technology
company, HP brings together a portfolio that spans printing, personal computing,
software, services and IT infrastructure to solve customer problems. More
information about HP (NYSE: HPQ) is available at www.hp.com.

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