Hollywood Continues Its Digital Makeover - Seagate Hard Drives Enable World's First Digital Cinema Camera With Direct-to-Disc Recording
SCOTTS VALLEY, Calif., April 25 / -- It's not quite Brad and Angelina, but the relationship between Seagate and the Entertainment Industry gets stronger every day.
Seagate Technology (NYSE:STX), the world's leading manufacturer of Consumer Electronics (CE) hard drives, announced today that its 2.5-inch hard drives will provide the storage for the Silicon Imaging SI-1920HDVR, the world's first digital cinema camera with 10-bit Cineform RAW(TM) direct-to-disc recording. The SI-1920HDVR delivers unprecedented image quality, 10-F stop dynamic range, IT-friendly connectivity, battery powered operation and up to four hours of continuous shooting on a hot-swap 160GB USB 2.0 cartridge.
Designed with the independent filmmaker in mind, the SI-1920HDVR encompasses a new paradigm in camera acquisition and recording technology. Expose and record at 1080/24/25/30P or 720P up to 72fps in a raw "digital negative" format using its embedded dual-core PC architecture. Then edit the raw footage over a LAN connection, as each shot is taken. Or, remove the hard drive cartridge and produce dailies, create special effects, and edit full-resolution HD content directly from disc; all without the need for a time-consuming ingest process from tape.
"The entertainment industry is in the midst of a transition to high-definition digital content creation," said Ari Presler, CEO of Silicon Imaging, Inc. "The SI-1920HDVR achieves visual quality and features at an affordable price point that is a breakthrough for digital cinematography. The Seagate hard drive technology enabled us to deliver low power portable operation and reliable acquisition, even under the most extreme shooting environments. We are now working together to offer filmmakers a variety of portable and network storage options for use on set or in the field."
Silicon Imaging will be incorporating the Seagate EE25 Series hard disc drives, specifically designed with "extreme environment" applications in mind, and its Momentus 5400.3 hard disc drive, a 2.5-inch hard drive using perpendicular recording technology. The EE25 Series hard disc drive is designed specifically to meet the needs for those who need highly reliable and ruggedized storage, such as automotive, industrial PC, field computing, military applications and filmmaking. Most importantly, the extreme environmental robustness of the hard drives enable extended operating temperatures to reliably deliver digital information in temperatures from -30 to 85 degrees C and in high-humidity and high-altitude environments. Similarly, the drive's increased resistance to operating vibration of up to 2.2 Gs withstands the constant vibration of automobile operation while streaming navigation, entertainment and data services, perfect for filmmakers who are filming inside a vehicle or for run-and-gun documentaries in less-than-desirable locations.
"Seagate hard drives have made it possible for the movie industry to revolutionize editing, post-production, and distribution. Now, filmmakers can start editing their creations immediately by moving digital negatives directly from the camera's drive to storage in the editing console," said Brodie Keast, Seagate senior vice president and general manager of Consumer Electronics. "The hard drive continues to be an enabling technology for the creation, distribution, discovery, and consumption of digital content, and Seagate's strategy for leveraging technology platforms will help us address a wide variety of these emerging applications."
The Momentus 5400.3 disc drive is the first 2.5-inch notebook product to use perpendicular recording, a technology that stands data bits on end on the disc platter to achieve new levels of hard drive data density and storage capacity. The Momentus 5400.3 is built tough to withstand industry-leading up to 900 Gs of non-operating shock and 350 Gs of operating shock to protect drive data, making it ideal for environments where systems are jarred or subject to high levels of vibration. The hard drive is also lean on power consumption, allowing users to work longer between battery charges, and is virtually inaudible -- a feature that is very important to the filmmaking community.
Seagate has the broadest offering of CE hard drives and serves the entire spectrum of applications -- from automobile navigation and entertainment, to home theater, handheld audio, video, communications and computing. As the only hard drive company offering products for nearly every hard drive application, Seagate provides the global scale, supply and support that CE device makers need.
About Silicon Imaging
Silicon Imaging, Inc. specializes in the design, manufacturing and marketing of high-definition digital cameras and recording systems. Silicon Imaging's products incorporate disruptive technologies including CMOS imagers, video processing algorithms, wavelet compression and gigabit connectivity to deliver a new generation of high definition products outperforming traditional HD cameras while increasing flexibility and lowering cost. For more information visit: www.siliconimaging.com.
About Seagate
Seagate is the worldwide leader in the design, manufacture and marketing of hard disc drives, providing products for a wide-range of Enterprise, Desktop, Mobile Computing, and Consumer Electronics applications. Seagate's business model leverages technology leadership and world-class manufacturing to deliver industry-leading innovation and quality to its global customers, and to be the low cost producer in all markets in which it participates. The company is committed to providing award-winning products, customer support and reliability to meet the world's growing demand for information storage. Seagate can be found around the globe and at www.seagate.com.
Source: Seagate Technology LLC
CONTACT: Colleen Rodriguez, +1-831-439-2499, or
colleen.rodriguez@seagate.com, or Woody Monroy, +1-831-439-2838, or
woody.monroy@seagate.com, both of Seagate Technology LLC
Web site: www.siliconimaging.com/
Web site: www.seagate.com/
