Henk Hoogendoorn Appointed National Sales Manager


Increase sales focus and coordination for the important Vertical Form Fill Seal market in North America

Sales strategy responsibility for vertical packaging machinery in North America

Extensive experience in packaging and automation technology

New Richmond, WI, USA - Bosch Packaging Technology, Inc., one of the leading suppliers of packaging and processing technology, in the food, pharmaceutical, and confectionery industries, has appointed Henk Hoogendoorn to National Sales Manager, Vertical Form Fill Seal. In this role he is responsible for sales strategy development and implementation for vertical packaging machinery with Bosch sales representatives and agents throughout North America.

Hoogendoorn brings over 20 years of international sales management experience in packaging and automation technology. His career has included positions in sales, marketing, new business development and product portfolio management in the packaging, plastics and processing industries. "This position was created to increase our sales focus and coordination for the important VFFS market in North America," said Mike Wilcox, Director of Sales & Marketing, Bosch Packaging Technology, Inc. "Hoogendoorn's strong background and experience will provide direction in meeting customer expectations and input for technical directions for Bosch VFFS products.

About Bosch Packaging Technology

Bosch Packaging Technology, based in Waiblingen (Germany), is one of the leading suppliers for holistic systems for packaging and process technology. In 15 countries worldwide the company develops, produces and distributes modules and systems for the pharmaceutical, confectionery, and cosmetics industries, as well as other food and non-food industries. In 2008, 4,650 associates achieved a turnover of approximately 700 million euros. For more information, please visit www.boschpackaging.com.

The Bosch Group is a leading global supplier of technology and services. In the areas
of automotive and industrial technology, consumer goods, and building technology,
some 280,000 associates generated sales of 45.1 billion euros in fiscal 2008. The Bosch
Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional
companies in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Each year, Bosch spends more than 3.5 billion euros, or eight percent of its sales revenue, for research and development, and applies for over 3,000 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop
for Precision Mechanics and Electrical Engineering." The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information can be accessed at www.bosch.com.

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