Gorbel Releases New Website Design, Featuring More Video Content and Enhanced Search Features


March 13, 2009 - Overhead crane manufacturer Gorbel Inc. has rolled out a new design for their website (www.gorbel.com), featuring more video content, enhanced search capabilities, and easier navigation. The new site is aimed at end-users looking for material handling solutions that will increase productivity, decrease product damage, and reduce worker injuries.

Online Overhead Handling Solutions
The new site strives to make it easier for end-users to find the overhead handling solution that makes the most sense for their application. For site visitors who know the basic product they are looking for, there are detailed product pages with links to that product's brochures, case studies, manuals, and video content. For visitors who are less familiar with overhead handling products, the site offers an Application Wizard that asks visitors simple questions about their application to help narrow down their best options.

Enhanced Search Capabilities
The site uses several search capabilities to help visitors find what they're looking for with fewer clicks.
o Search: The site uses a general Search box visible on every page that allows users to do a specific keyword search.
o Search Case Studies: Case Studies, traditionally one of the more popular parts of the site, are also searchable, by industry or by product.
o Media Library: We also have a Media Library, which allows users to do a keyword search to find videos, photos, and documents that reference that keyword.

The site also features a special architectural specification section for Architects and Engineers, an Ask Our Experts section, downloadable brochures and manuals for all of our products, online warranty registrations, and more.

Gorbel: A Class Above®
Since 1977, Gorbel has been dedicated to providing high-quality overhead material handling solutions backed by a commitment to on-time delivery, a focus on customer service, and the industry's best warranty.

Company Name: Gorbel Inc.
Address 1: 600 Fishers Run
City: Fishers
State: NY
Zip: 14453
Country: United States
Phone: 5859246262
URL: www.gorbel.com

Contact Name: Susan Griepsma
Organization: Gorbel Inc.
Title: Marketing Coordinator
E-mail: suegri@gorbel.com

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