Global Exchange Selects YCD's High Impact Video Wall Solution for Its Ben-Gurion Airport's Exchange Offices
New York - YCD Multimedia, a leading global provider of smart digital media solutions to the retail business world, today announced that the company's high impact video wall solution, Muvi Wall, has been selected by Global Exchange to operate video walls at the company's four exchange offices in Ben-Gurion International Airport, Israel. Global Exchange, headquartered in Spain, provides foreign currency exchange services to international travelers, in 110 branches at 35 international airports.
Ben-Gurion is Israel's main airport. In 2011, 12.2 million passengers passed through the airport's international terminal. Global Exchange's offices at Ben-Gurion serve passengers in the international terminal's arrival hall, duty free store, check-in area and baggage claim hall.
The four video walls installed at the exchange offices at Ben-Gurion Airport are composed of Samsung ultra-slim bezel, professional-grade screens, that are connected to Global Exchange's server via High Definition Multimedia Interface (HDMI). The video walls display currency exchange rates and useful information for passengers, as well as promotional video clips, all of them designed by the marketing team of Global Exchange.
The project was planned, managed and conducted by YCD Multimedia, from concept to implementation.
"Video walls are an excellent tool to attract passengers and create an atmosphere of sophistication and state-of-the-art services. They also allow us to publish all kind of information so our clients are always informed about our prices or promotions" said Marcos Barchilón, General Manger - Global Exchange Israel. "Muvi Wall is the ideal solution for smoothly operating our video walls, and allows us to show seamless images."
"YCD has extensive experience in airport environments, and the new project complements the various applications implemented by YCD in airports in the US, Europe and China," said Noam Levavi, CEO of YCD Multimedia.
YCD MuVi Wall is a high impact video wall solution that uses digital messaging to create WOW effect, while also building brand-customer relationships and showcasing promotions. MuVi Wall integrates fully synchronized audio and video for unparalleled impact. It can support 3, 6, 9 or 12 separate channels of digital content to be displayed in a completely customizable configuration, on separate screens or across a single canvas, at a single location or many.
About YCD Multimedia
YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment, as well as other industries. YCD's flexible platforms help businesses attract clients, reinforce branding and ensure a measurable impact on their business. YCD's end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world's most recognized brands, such as Coca Cola, Toyota, Estee Lauder, Ferrari, Hilton Hotels, Cartier, and Hugo Boss. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired C-nario, a global provider of digital signage software solutions. For more information, visit www.ycdmultimedia.com
Contact:
Yael Elstein
VP Marketing
YCD Multimedia
Tel.: +972-52-5523276
e-mail: yelstein@ycdmultimedia.com
