GE's Power Conversion Business Puts Control in the Hands of Its Customers with Launch of New e-Commerce App

New “Motor and Generator Store” Initially Applies to GE’s Standard and Stock Low- and Medium-Voltage Motors

GE Incorporated Feedback from Key Customers Prior to Launch

Available for Customers in the U.S. and Canada

ATLANTA — GE’s Power Conversion business (NYSE: GE) today announced that it has launched an innovative e-commerce app, the “Motor and Generator Store,” located at  The new platform makes it easier for customers in the U.S. and Canada to quickly access key technical information as well as quote and order products.

Customer requirements drove the priorities for the app’s software development and once GE had a skeleton of screens and processes in place, the system was presented to key customers as a demonstration. Their feedback was collected for future development priorities.

“GE has set a new standard for B2B (business-to-business) e-commerce. The new site has really made it easy to find the right product and quote out a customer with price and availability,” said Craig Bagdon, eCommerce manager, Dreisilker Electric Motors, Inc., which is one of GE’s distributors.

The new app will allow new and existing customers to access pricing and availability, straight quoting if they are using or stocking machines, quoting on behalf of their customers (if they are original equipment manufacturers or distributors), online storage of quotes and order tracking and a support library of product literature, white papers and maintenance manuals. Examples of the information available include base ratings and data packs, which contain specifications, performance data, speed/torque curves, line drawings, wiring diagrams and engineering notes.

“The release of the initial e-commerce app is a culmination of 10 months of pulling together the extensive experience of GE’s commercial teams, user interface best practices and critical customer inputs, requests and feedback,” said Jim Rogers, OEM & Distribution business leader for GE’s Power Conversion business. “Customers are enthusiastic and excited about being included in the development of our tools. The working relationships we are building with our customers are leading to a stronger understanding and familiarity of our respective operations providing benefit beyond the app.”

The first release of the new app only applies to standard and stock low- and medium-voltage motors. Customers looking to purchase custom or modified motors are encourage to continue using EliteNet at Both applications will run in parallel until the Motors and Generators Store has the developed capabilities to successfully retire EliteNet.

“GE’s new tool enables us to add motor data, drawings and pricing into one document, which speeds up the quotation process and stores the quote for future use,” said Kevin O’Connor, industrial inside sales, Gexpro, another GE distributor.

About GE Power Conversion

GE’s Power Conversion business applies the science and systems of power conversion to help drive the electrification of the world’s energy infrastructure by designing and delivering advanced motor, drive and control technologies that evolve today’s industrial processes for a cleaner, more productive future. Serving specialized sectors such as energy, marine, oil and gas, renewables and industry, through customized solutions and advanced technologies, GE Power Conversion partners with customers to maximize efficiency. To learn more, please visit:

Follow GE’s Power Conversion business on Twitter @GE_PowerConvers and on Linkedin.

About GE

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at

Media contacts:

Paul Floren, GE

Power Conversion, External Affairs

Phone: +33 1 53 59 28 44


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