Fujifilm Optical Devices Division to Show New Pl 19-90 Cabrio and Ha19x7.4BERM/BERD Premier Lenses at CCW


High-performance HDTV lenses for digital cinema or HD ENG/EFP production

Wayne, N.J.- FUJIFILM North America Corporation, Optical Devices Division, will show two high-performance FUJINON HDTV lenses-the PL 19-90 Cabrio (ZK4.7x19) and HA19x7.4BERM/BERD-in booth #1141 at the 2012 Content and Communications World (CCW) convention taking place November 14-15, 2012 at the Javits Center, in New York, NY.

Introduced at the 2012 NAB Show, both FUJINON lenses offer precision performance geared to demanding HDTV production. The Cabrio lens will be demonstrated in conjunction with a Sony PMW-F3 XDCAM EX camcorder with Super 35mm CMOS image sensor and standard PL mount. Ideal for film- and news-style shooting, the PL 19-90 Cabrio lens accepts industry-standard cine motors and matte boxes. It also features flange focal distance adjustment, macro function, and an exclusive, detachable servo drive unit, making it suitable for use as a standard PL lens or as an ENG/EFP style lens.

The digital servo has 16-bit encoding, so operators can be assured that all lens data output is extremely accurate as well as compatible with both LDS (Lens Data System) and /i metadata. With a 19-90mm focal range and weight of only 2.7kg including servo motors, the PL 19-90 Cabrio has the longest focal range available in a lightweight zoom. This lens is the newest member of the FUJINON PREMIER PL Mount Zoom product family.

CCW attendees will see another advanced HD production lens, the FUJINON HA19x7.4BERM/BERD 2/3-inch Premier Series high-performance HD ENG/EFP lens. Despite its compact size, the HA19x7.4 is feature-rich with a 19x zoom ratio, three floating zoom groups, and aspherics, which combine to produce unsurpassed optical performance. It features the latest EBC coating, resulting in rich colors and improved blue response and transmittance, as well as a 16-bit encoder and 2.2X extender for exceptional zoom capability.

"With CCW encompassing HD World Expo, we anticipate that show attendees will be very discriminating, high-end media professionals, including broadcast producers, cinematographers, and videographers. We're confident that they'll find both of these FUJINON lenses to be outstanding in their class," said Thom Calabro, Director, Marketing and Product Development, FUJIFILM North America Corporation, Optical Devices Division.

"At our CCW booth, we'll demonstrate how these two high-end HD lenses capture higher resolution picture information, particularly in the corners of the screen, than ever before," Calabro added. "Their superior optics and dependable performance make them ideal for the most demanding HD productions. We're looking forward to meeting CCW attendees and discussing how these lenses can help them meet their digital cinema or HD ENG/EFP acquisition challenges."

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at http://www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

* At an exchange rate of 79 yen to the dollar.

FUJIFILM Optical Devices Division, 10 High Point Drive, Wayne, New Jersey 07470. Phone: 973-633-5600. Fax: 973-633-5216. Web site: www.FUJINON.com

Robin Hoffman

Pipeline Communications

Office: (973) 746-6970

Cell: (917) 763-8069

robinhoffman@pipecomm.com

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