Forward Industries to Acquire Consumer Electronics Accessories Company

NEW YORK, Dec. 8, 2010 - Forward Industries, Inc. (Nasdaq: FORD) (the "Company" or "Forward") is pleased to announce that it has signed a Letter of Intent to acquire Flash Ventures, Inc., the leader in professional sports and college team- branded consumer electronics peripherals and accessories.

Flash Ventures has product distribution in more than 3,000 retail locations, including five of the top ten major retailers in the U.S., in addition to its online channels. The agreement includes a unique opportunity for Forward to acquire a mobile accessories product portfolio that caters to sports fans, alumni and students. Forward anticipates the transaction will result in a positive contribution to 2011 operations, following closing.

"This is an exciting potential acquisition for us," said Brett Johnson, CEO of Forward Industries. "Flash Ventures has an innovative business model establishing true barriers to entry by virtue of their cross-category product offering and great partnerships with all major sports leagues in the U.S. We plan to strategically expand this business domestically and internationally by leveraging our global sales experience along with our Asian product development and supply chain capabilities."

"This pending acquisition is the first step in what we believe will be a multi-year process of transforming Forward into a leading provider of both licensed and proprietary technology accessories," said Grange Johnson, Forward's Chairman of the Board of Directors.

The Company will use commercially reasonable efforts to execute a definitive merger agreement as soon as feasible, subject to due diligence, necessary regulatory approvals, and other customary closing conditions, with closing anticipated by March 31, 2011.

This acquisition would be the first by Forward since Brett Johnson's appointment as President and CEO in August 2010.

About Forward Industries
Forward Industries, Inc. designs and distributes custom carrying case solutions for hand held electronic devices. Forward's products can be viewed online at and

SOURCE Forward Industries, Inc.

CONTACT: Stefan Prelog, Walek & Associates, +1-212-590-0523,

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