Flower One and La Vida Verde Announce Long-Term Licensing Agreement to Bring Organic Cannabis Edibles and Tinctures to Nevada

With its latest brand deal, Flower One further diversifies its product offerings in Nevada with the addition of California-based, organic cannabis brand, La Vida Verde

Toronto, July 9, 2019 /CNW/ - Flower One Holdings Inc. ("Flower One" or the "Company") (CSE: FONE) (OTCQX: FLOOF) today announced a long-term licensing agreement with Californiacannabis-favorite, La Vida Verde ("LVV") – the health-focused cannabis brand dedicated to utilizing high-quality, vegan, organic, gluten-free, and paleo-friendly ingredients to produce cannabis edibles and tinctures. With the addition of LVV to its growing portfolio of Brand Partners, Flower One further diversifies the cannabis offerings made available to Nevada's cannabis retailers and consumers. This marks LVV's first out-of-state expansion and entrance into Nevada.

"We are thrilled to announce West Coast cannabis brand, La Vida Verde, as the newest addition to Flower One's portfolio of Brand Partners, bringing their high-quality edibles to cannabis consumers and retailers across Nevada," said Ken Villazor, President and CEO of Flower One. "With the Flower One greenhouse now in a state of ongoing harvest, we are well positioned to accelerate La Vida Verde's Nevada market entry while employing our own proprietary techniques to ensure we're delivering the high-quality products, together. Today's partnership further solidifies our position as a leading cannabis cultivator and producer in Nevada, and allows us to further expand the product offerings made available in the state."

"The La Vida Verde team and I are very excited and humbled at the opportunity to have our brand elevated and shared with the Nevadamarket – locals and tourists alike – through Flower One," said Bryce Berryessa, President and Co-Founder of La Vida Verde. "After seeing the immense scale of Flower One's greenhouse facility in Nevadaand their application of commercial agriculture techniques to complex crops, such as cannabis, we were not only reassured of their level of sophistication, but excited to leverage their demonstrated ability to meet our California-established production and cultivation standards. We are entering this partnership confident that the Flower One team will be able to execute on the La Vida Verde vision."

"La Vida Verde prides itself on giving cannabis consumers healthy options when it comes to their product of choice. Flower One's unique operational capabilities, using industry-leading technology to produce high-quality, custom-packaged cannabis at scale, will bring immense value to our brand and products," said Eric Hara, CEO of La Vida Verde. "Flower One is, without a doubt, a leading producer in the state, and in leveraging their strategic operational approach and scale, we find comfort in knowing that the supply and quality of La Vida Verde products available in Nevada will be reliably and consistently delivered to our new consumer base."

The parent company of a holistic line of edible cannabis products, LVV's organic, vegan, non-GMO and gluten-free products have been branded and are available through its three in-house brands: La Vida Verde, Skunk Feather™, and Blank Brand™. Later this summer, La Vida Verde will be introducing its three cannabis tinctures (Relax, Restore, and Revive), along with three gummy candies (Island Guava, Pineapple Butterscotch, and Rootbeer Float) from Blank Brand™, in addition to a variety of pre-rolls and packaged flower under its flagship brand Skunk Feather™. Additional products under all three brands will roll out into the Nevada market before the close of 2019.

About Flower One Holdings Inc.

Flower One is the largest cannabis cultivator, producer and full-service brand fulfilment partner in the highly lucrative Nevadamarket. Flower One's fully operational flagship 400,000 square-foot greenhouse and 55,000 square-foot processing and custom packaging facility is used for cannabis cultivation, processing, production and high-volume custom packaging of dry flower, pre-rolls, cannabis oils, distillates, concentrates, edibles, topicals and infused products. Operating under continuous harvest, Flower One is capable of producing 140,000 pounds (62,500 kilograms) of dry flower per year, housing over 80,000 plants per crop cycle across eight flower zones. The Company also owns and operates a 25,000 square-foot indoor cultivation and production facility in North Las Vegas, with nine grow rooms, and owns the established NLV Organics consumer brand of cannabis products.

Leveraging its scale and more than 20 years of greenhouse operational excellence, Flower One offers consistent, reliable, high-volume, and just-in-time fulfilment to a growing number of established cannabis brands, including Flyte Concentrates, Rapid-Dose Therapeutics' Quick Strip, Old Pal, Palms, HUXTON, CannAmerica Brands, Grenco Science (G Pen), The Medicine Cabinet, and La Vida Verde. The Company is fully-licensed for medical marijuana cultivation and production, as well as recreational marijuana cultivation and production in the state of Nevada.

The Common Shares are traded on the Canadian Securities Exchange under the Company's symbol "FONE" and in the United States on the OTCQX Best Market under the symbol "FLOOF." For more information, visit: https://flowerone.com.  

About La Vida Verde, Inc.

In addition to LVV's wholesale flower, packaged flower, pre-rolls and blunts, its differentiating products include gummies, upscale protein bars, new chocolate forms and super cookies. LVV Brands currently include Skunk Feather Cannabis™ and Blank Brand™. LVV has been operating in California since 2015, and currently has extraction, manufacturing and distribution capability. LVV is a leader in the extraction field, being one of the first to incorporate full spectrum testing in every product, testing for potency, terpenes, pesticides and residual solvents. Its concentrates are pharmaceutical grade and free of any pesticides, microbial contaminants, heavy metals or additives. LVV has recently doubled its manufacturing capability and has installed state-of-the-art technology. LVV believes that the best medicine starts with the food you eat and it takes pride in producing products for people who are searching for a natural and healthy alternative for nurturing their bodies. All of its products use only healthy fats, are vegan, organic, gluten-free, paleo friendly and low glycemic.

Source Flower One Holdings Inc.

Contact:

For inquiries please contact:

Flower One Holdings Inc., Ken Villazor, President and CEO, 416.200.7641, kvillazor@flowerone.com;

Flower One Investor relations inquiries:

NATIONAL Capital Markets, 416.848.9835, ir@flowerone.com;

Flower One media inquiries:

Natalie Martin, 604.738.2220, flowerone@talkshopmedia.com;

La Vida Verde media inquiries:

Marylyn Simpson, 310.274.6726, marylyn@kipmorrison.com