Flexpoint Sensor Systems, Inc. Prepares to Launch "Smart" Shoe Product

Flexpoint to unveil shoe insert that uses advanced sensor technology

DRAPER, Utah - Flexpoint Sensor Systems, Inc. (OTCBB: FLXT) today announced that the company, in conjunction with Bend Tech LLC, will be pre-launching its shoe insole system during November 2014. Bend Tech plans on self-launching the product as well as partnering with larger companies already involved in the athletic shoe industry for distribution.

The system will provide wireless, real-time feedback on a number of performance metrics, including form, balance, power and speed, to help optimize training. An insert pad utilizing Flexpoint's sensor technology features multiple sensors located within the shoe. The pad can be manufactured into different sizes, which can fit within existing shoes or can be manufactured, sized and customized for specific shoes. The sensor is constructed as a single layer so the sensors are not damaged or degraded by dust, dirt or other particulates. Moisture and immersion in mud, water, sweat and other chemicals also do not affect the sensors' performance.

Bend Tech has created a commercial for the product, which utilizes a patented series of sensors, giving consumers real-time feedback in a high tech training shoe. During the next 30 days, the company will launch an associated website with product details, begin marketing the product and accepting pre-orders.

Full production and deliveries for the product are anticipated during mid Q1 2015.

"This product will help revolutionize the athletic shoe industry beyond just the market for performance runners. The acceptance by the industry has been gratifying, and we look forward to making this product widely available during early 2015," said Tony DeGreef, Managing Director of Bend Tech.

"We have the capability to produce nearly one million sensors for the insole annually and to rapidly make these available to consumers and partners during next year," commented Clark Mower, CEO of Flexpoint.

About Flexpoint Sensor Systems, Inc.

Flexpoint Sensor Systems, Inc. (FLXT) is an innovative technology firm specializing in developing products that feature the Company's patented Bend Sensor® and related technology.  The Bend Sensor® is a groundbreaking sensing solution that is revolutionizing applications in the automotive, safety, medical and industrial industries. The Bend Sensor's single-layer, thin film construction cuts costs and mechanical bulk while introducing a range of functions and stylistic design possibilities that have never before been available in sensing technology. Flexpoint's technology and expertise have been recognized by the world's elite business and academic innovators for over 17 years. The company is setting a new standard for sensing solutions in the "smart" age of technology.

Contact Information:

Flexpoint Sensor Systems

Clark Mower, President



Flexpoint Sensor Systems, Inc.

Web Site: http://www.flexpoint.com

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