Fiberstars Targets Green Business Segment with Line of Sustainable Lighting Solutions
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Eco-marketing Firm Selected to Focus on Energy Efficient Lighting
SOLON, Ohio, Jan. 31 / -- Fiberstars Inc. (NASDAQ:FBST), a global leader in breakthrough lighting technology, announced today that it has selected Braun & Zurawski Inc., of Milwaukee, as its agency of record responsible for marketing and advertising campaigns centered around the company's line of energy-efficient lighting solutions. B&Z specializes in energy and environmental marketing.
Targeting the nearly $100 billion lighting market, as well as sustainable green business and building segments, Fiberstars provides efficient fiber optics (EFO) lighting solutions for a wide variety of applications in the commercial, retail and government sectors. Its patented EFO technology achieves light transfer comparable to that of conventional lamps, while eliminating high levels of heat, ultraviolet rays and electricity consumption, which are expensive, inefficient and can damage products and produce. EFO products meet stringent new energy regulations while offering an 80 percent cost savings over halogen and fluorescent lighting.
"With more companies realizing the impact sustainable solutions have on their bottom line, energy efficient lighting has become a priority in building design, operations and as part of their overall business strategy," said John Davenport, CEO of Fiberstars. "Fiberstars is well-poised to benefit from the continued growth of green building practices and selected B&Z because of their significant experience in sustainability and green marketing."
B&Z, a full-service agency, has offered green marketing services to its clients since 2000. Companies and organizations that B&Z has or currently works with include Johnson Controls, Forbo Flooring, JohnsonDiversey, Milliken & Company, KONE elevators and the U.S. Green Building Council. Through its work with the Alliance for Sustainable Built Environments, B&Z also works with Philips Lighting, Owens Corning, USG Corp. and the Kohler Co. The Alliance is a group of industry leaders who practice and are recognized for leadership in sustainability. It is committed to delivering high performance sustainable solutions for the built environment.
"The growing awareness of energy and environmental issues provides important marketing opportunities and effective solutions for organizations on the leading-edge of sustainability," said Craig Zurawski, principal of B&Z. "We look forward to working with Fiberstars which offers great products to any customer looking for the eco-advantage of leading-edge, cost-effective, sustainable lighting solutions."
About Fiberstars, Inc.
Fiberstars, Inc. is the leading supplier of fiber optic lighting and the world's only supplier of EFO®, a lighting solution that is more efficient than conventional incandescent lamps. Fiberstars products are designed, manufactured and marketed for the commercial lighting, sign, and swimming pool and spa markets. Fiberstars fiber optic lighting provides energy savings, aesthetic, safety and maintenance cost benefits over conventional lighting. Customers include supermarket chains, retail stores, fast food restaurants, theme parks and casinos, hotels, swimming pool builders, spa manufacturers and many others. Company headquarters are located at 32000 Aurora Rd., Solon, OH 44139. The Company has additional offices in Pleasanton, CA, New York City, United Kingdom and Germany. For more information, see www.fiberstars.com .
About Braun & Zurawski, Inc.
Braun & Zurawski, Inc. is a full-service marketing and advertising agency that combines big agency know-how with small agency service, and corporate professionalism with boutique creative. Its team has extensive experience marketing, advertising and promoting a variety of products and services (sustainable and otherwise) in all media -- from traditional print and broadcast to emerging electronic outlets. For information, visit www.bzmarcom.com .
Source: Fiberstars Inc.
CONTACT: Nathan Tinker, +1-203-229-0358, or nathan@antennagroup.com, or Neil Torres, +1-415-977-1942, or neil@antennagroup.com, both of Antenna Group, for Fiberstars
Web site: www.bzmarcom.com/
Web site: www.fiberstars.com/
