Extricom Expands Operations in Europe to Deliver Next-Generation WLAN


LONDON, November 6/Accelerating Customer Projects and Strategic Distribution Partnerships Drive Significant New Investment in EMEA Region

Extricom, a designer and manufacturer of high-performance, next-generation wireless LAN infrastructure solutions for the enterprise, today announced a significant expansion of its European operations, including the signing of a seasoned wireless executive and the establishment of EMEA headquarters in London, UK. The investment is spurred by accelerating customer successes, across key industry verticals including education, healthcare, and government, throughout Western Europe. Customers such as
Watford Borough Council and Bruton School in the UK, Abberley Court Hotel, the press venue for the recent Ryder Cup held in Ireland, and Doppelmayr, the German manufacturer of lifts and mountain railways, have chosen Extricom's award-winning Interference-Free(TM) WLAN system, and discovered unprecedented Wi-Fi performance and enterprise design flexibility.

Extricom's patented WLAN system represents the next generation of enterprise Wi-Fi, with a fundamental shift in architecture from "cell-planning" to a "channel blanket" topology. The technology eliminates the co-channel interference that plagues traditional WLAN systems, to deliver seamless and zero-latency mobility, robust, 'wire-like' client connections, and the ability to design for a guaranteed and predictable level of service for all users. All this, without the iterative and costly RF cell-planning of traditional solutions. The result is a high-performance yet simple solution
for powering the enterprise triple play of data, voice (VoWLAN), and video.

"The Extricom 'next-generation' monicker certainly lives up to its billing. Their innovative approach to WLAN provides our staff and students with a wired-like connectivity experience with the freedom of truly seamless mobility on campus," said Ben Walters, network manager of Bruton School. "From the initial plug-and-play deployment to live day-to-day use, we couldn't be more pleased with the decision to choose Extricom."

Strong market reception in Europe has led Extricom to engage in an aggressive expansion program for the region, commencing with the arrival of Steve Northedge as General Manager, EMEA, and the opening of European headquarters in London. Northedge is an experienced general manager, having lead regional sales operations for both Cisco and Symbol prior to joining Extricom, and brings a deep understanding of the European arena in both enterprise and service provider markets.

"In a short four months, we have established sales and field engineering presence in the UK, Germany, Italy, France, and The Netherlands. Our mission is to build local capability in each of our key markets, to ensure we accelerate the development of a high-performance distribution channel, and further propel the already-healthy customer traction we have seen in Europe," said Northedge.

This month, Extricom launched a new Partner Program for value added resellers and distributors. Reaction has been swift, enabling the company to quickly sign new partners such as Selcoms, a UK-based advanced wireless integrator; VCOMM, a VoIP specialist in the UK; SIDIN, a national Italian distributor; and TTL Network, a pan-European system integrator that recently won the inaugural Ultimate Mobility Awards, sponsored by InformationWeek, using Extricom technology.

"The Extricom value proposition is unique and very attractive, both from a customer and reseller standpoint," stated Scott Dobson, managing director of VCOMM. "Given our specialty in IP voice solutions, we have to take great care to invest correctly in the right suppliers. When it comes to enterprise wireless LAN, we explored all our options and found Extricom to be superior in terms of technology, architecture, and commitment to our business."

About Extricom:

Extricom designs and manufactures enterprise Wireless LAN infrastructure solutions for converged data, voice (VoWLAN), and video. The Extricom Interference-Free(TM) architecture enables dramatically easier WLAN deployment and lower total cost of ownership, while achieving a generational leap in capacity, coverage, seamless mobility and security performance. The result is a large-scale WLAN infrastructure delivering enterprise-wide triple play services, with the dependability of a wired network. Extricom is privately held, with strategic investors that include Motorola. Inquiries: www.extricom.com

Press contacts:
Mark Waite or Charlotte Sandy
Cohesive Communications
+44-(0)1291-626200
Extricom@cohesive.uk.com

Source: Extricom Ltd

Press contacts: Mark Waite or Charlotte Sandy, Cohesive Communications, +44-(0)1291-626200, Extricom@cohesive.uk.com

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