Exponential Interactive Selected by AlwaysOn as OnMedia Top 100 Winner
Recognized for game-changing strategies in advertising, marketing, and promotion
EMERYVILLE, Calif., Jan. 23-- Exponential(TM) Interactive, Inc., the technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers, today announced that it has been chosen by AlwaysOn as one of the OnMedia 100 Winners. Inclusion in the OnMedia 100 signifies major developments in the creation of marketing tools, services, venues, and advertising, branding, and public relation campaigns. Exponential was specially selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Exponential and the OnMedia 100 Top Private Companies will be honored at the OnMedia conference scheduled to occur on January 28-30, 2008 at The Mandarin Oriental Hotel in New York City. This two-and-a-half day executive event will feature technology CEO's from Silicon Valley leading presentations and high-level debates with the global advertising and media establishment, about disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
Fifty of the top CEOs from the OnMedia 100 will present their market strategies to a panel of industry experts in a "CEO Showcase."
"The OnMedia 100 winners have excelled in key strategic areas in the advertising, marketing, public relations, and promotion industry," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services, and venues for marketers to have at their fingertips and for use to take their business to the next level in innovation."
The OnMedia 100 was selected from over hundreds of companies, nominated by a panel of industry experts in the online ad service, technology, community platform, mobile advertising, marketing, and Web analytic sectors from around the world.
The Exponential businesses Tribal Fusion®, FullTango(TM), LeadGenuity®, and EchoTopic(TM) -- offer multiple advertising solutions for advertisers and revenue opportunities for publishers. Each division addresses a major market segment of online advertising. They are all integrated under a single ad serving platform Expo9, which generates 30 billion online ad impressions per month and reaches over 70% of the US internet and 230 million customers worldwide. All of the Exponential divisions are united by the common commitment to deliver outstanding results for both publishing and advertising partners.
A full list of all the OnMedia 100 winners can be found on the AlwaysOn Web site at http://alwayson.goingon.com/
"It's an honor to be recognized by AlwaysOn as a technology innovator and leader in online advertising," said Dilip DaSilva, Exponential's founder and CEO. "With the explosion in online media content and internet advertising, we're pleased to offer high-quality advertisers and publishers access to a broad range of solutions to reach their target audiences and increase their revenue potential."
About Exponential(TM) Interactive, Inc.
Exponential is a technology-driven media services company that delivers innovative products and services offering various types of digital marketing to meet the demands of advertisers and publishers. Representing over 1,500 of the key vertical publishers, and as the partner of choice for many of the world's leading advertising agencies and advertisers for their online campaigns, the company offers a fully integrated suite of online advertising solutions, including brand and CPM advertising, performance marketing, lead generation, local search, online shopping portal and contextual solutions.
Exponential Interactive, Inc. is privately held and headquartered in Emeryville, CA and has offices throughout the United States and in London and India. For more information, please call 510.250.4018 or visit: http://www.exponential.com/
About AlwaysOn
AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (OnMedia NYC, Venture Summit East and West, On Hollywood, The Broadband Digital, Stanford Summit, and Going Green) and quarterly print "blogozine". No other media brand has dared to create such open interaction with its readers and event participants.
Source: Exponential Interactive, Inc.
CONTACT: Lauren Karp, +1-415-533-4000, lauren@triercompany.com, for Exponential Interactive; or Leah McLean of Voce Communications,
+1-415-308-7928, lmclean@vocecomm.com, for AlwaysOn
Web site: http://www.exponential.com/
http://alwayson.goingon.com/
