Experience to Drive Growth - Now
Ticona Manufacturing, Technical And Commercial Resources Deliver Performance Driven Solutions To China And Throughout Asia
Shanghai, China, March 18, 2008 - Ticona Engineering Polymers will showcase its local manufacturing capability, design and application development support, and comprehensive technical and processing knowledge at Chinaplas 2008 in the Shanghai New International Expo Centre here April 17 to 20. Customers in China and throughout Asia are invited to visit Ticona Booth W2A31 to learn how they can rapidly grow their businesses through a comprehensive portfolio of high-performance engineering polymers.
"In China and the rest of Asia, Ticona is strategically positioning itself to deliver the right material to meet our customer application requirements and the right people to deliver the best solutions fast," said Sandra Beach Lin, president of Ticona. "The key is our people, who not only are the best technical minds, but also the leading market experts."
Ticona is making a series of multi-year investments in China and throughout Asia that will provide technical resources and development facilities focused on customer application development, and regional world-scale monomer, polymer and compounding production facilities for products that will enable customers in Asia to accelerate their growth.
These investments include:
o More than 70 sales, marketing and development resources throughout Asia, with up to 10 offices in China alone - 2008
o Celstran® long-fiber reinforced thermoplastics (LFRT) manufacturing, Nanjing, China - Q1 2008
o Chinese-language Web site (www.ticona.cn) that integrates online tools and material technology content - Q1 2008
o Customer Application Development Center, Shanghai - Q2 2008
o GUR® ultra-high molecular weigh polyethylene (UHMW-PE) manufacturing Nanjing, China - Q3 2008
o Compounding Unit, Nanjing, China - Q1 2009
o Vectra® liquid crystal polymer (LCP) Production - Being planned
o Celcon®/Hostaform® polyoxymethylene (POM) Production - Being planned
In addition to local manufacturing and compounding, Ticona will conduct direct sales of its trademarked engineering polymers including Celcon/Hostaform POM, Vectra LCP and Celanex® Thermoplastic Polyester (PBT) to customers in China and throughout Asia.
"Our investments in people, technical resources and production facilities in China and all of Asia are strengthening global supply and service capabilities of Ticona beyond our current operations," said Wilfried Jobst, Asia commercial leader of Ticona. "This represents our strong underlying commitment to support our customers and deliver the key polymer products they demand."
Ticona is a global company that has strong relationships with original equipment manufacturers (OEMs) and tier suppliers throughout the Americas and Europe. These relationships put Ticona in a unique position to help its customers in Asia rapidly transfer technology that will serve their local customer base.
"Our global reach, extensive product portfolio, and engineering and technical capabilities enable us to work with our customers in China and throughout Asia at any stage in their development process - from initial concept to full production," said Louie Wang, China business manager of Ticona. "Whenever we collaborate on a project our design and application development team can translate the global experience gained from thousands of previous customer projects to quickly help solve the design and engineering challenges our customers in Asia face."
Another major advantage customers derive from working closely with Ticona is the vast polymer technical and application experience they can access to develop eco-friendly innovation.
For example:
o Ticona is applying its global technological expertise to help reduce CO2 emissions and improve fuel economy. One area of innovation involves bio-fuel applications where Hostaform POM provides the chemical resistance and permeation resistance to hydrocarbons and dimensional stability.
o Coal-fired power plants worldwide use air filter systems that rely on air filter bags made of Fortron® polyphenylene sulfide (PPS) fibers. In China, the chemical resistant, high heat Fortron PPS can help reduce particulate emissions as coal-fired power generation doubles by 2020.
o As a leading supplier of Vectra LCP for complex, miniature connectors, Ticona is applying its technical and material expertise to Light Emitting Diode (LED) lighting, including state-of-the-art auto headlamp assemblies and advanced street lighting, which provide a reliable light source that uses 60 to 90 percent less energy.
o Ticona GUR UHMW-PE can enable all regions of the world to get access to safe drinking water more efficiently and economically than bottled water. The Ticona contribution is in the carbon block filters that use GUR UHMW-PE as a proprietary binding agent to increase water filtration efficiency. In Asia, GUR UHMW-PE is used as a pre-filter to remove sediment from drinking water.
"With manufacturing, material, design, technical, account and customer resources in the Americas, Europe and Asia, Ticona has the global footprint and dedication to provide the same brand experience to all its customers, whether they are in Frankfurt, Germany, Detroit, Michigan, or Shanghai, China," said Ticona vice president Roeland Polet. "This is especially true today for a customer base that expects and requires Ticona to provide the same grades with the same performance characteristics and the same specifications on a global basis."
About Ticona and Celanese
Ticona, the engineering polymers business of Celanese Corporation, produces and markets a broad range of high performance products, and posted net sales of $1.03 billion in fiscal 2007. Ticona employs approximately 2,000 individuals at production, compounding and research facilities in the USA, Germany, Brazil and China. For more information, please visit www.ticona.com or www.ticona.cn (Chinese language).
As a global leader in the chemicals industry, Celanese Corporation makes products essential to everyday living. Our products, found in consumer and industrial applications, are manufactured in North America, Europe and Asia. Net sales totaled $6.4 billion in 2007, with approximately 70% generated outside of North America. Known for operational excellence and execution of its business strategies, Celanese delivers value to customers around the globe with innovations and best-in-class technologies. Based in Dallas, Texas, the company employs approximately 8,400 employees worldwide. For more information on Celanese Corporation, please visit the company's website at www.celanese.com.
Contacts:
Americas:
David Perilstein, Press Relations
+1-518-479-7632
Dperilst@nycap.rr.com
Robert Shaw, Manager, B2B Marketing Communications - Americas
+1-859-372-3117
Robert.Shaw@Ticona.com
Europe: Henning Kall, Public Relations Manager
+49-6107-772-1797; henning.kuell@ticona.de
Asia: Bei Li (Phoebe) Communication and PR Manager
+86-21-6887-5800 x666
Bei.Phoebe.Li@Celanese.com.cn
