Expansion of Ecosystem Drives Global SAP® Business ByDesign(TM) Solution Momentum

SAP Continues Rollout of Most Complete On-Demand Solution in Key Geographic Markets; New Group of 'Early Partners' Endorse SAP Business ByDesign Approach

HANOVER, Germany, March 4 / -- Continuing to drive its rollout of SAP® Business ByDesign(TM), the most complete and adaptable on-demand business solution addressing the specific needs of rapidly growing midsize companies, SAP AG (NYSE:SAP) today announced 21 additional respected IT service providers from China, France, Germany and the United Kingdom have assigned to commit themselves to accompany SAP in its phased go-to-market approach. Of these "early partners," 16 companies have tremendous experience serving the needs of small businesses and midsize companies with the SAP® Business One application and the SAP® Business All-in-One solution. In addition to these existing SAP partners who intend to expand their established business with a new model dedicated to volume business, five new companies have expressed their intention to join forces with SAP with the plan to grow their businesses with SAP Business ByDesign. These companies include MyNet Co Ltd. and Inventec Service Co. Ltd. from China as well as ALPHA Business Solutions AG, GUS Group and PORTOLAN Commerce Solutions GmbH from Germany. Representing key target regions across EMEA and Asia, all these IT service providers intend to work closely with SAP to market the SAP Business ByDesign solution, enabling midsize companies to quickly and cost-effectively reap value from this on-demand business solution. The announcement was made at CeBIT 2008, the world's leading information technology showcase, being held in Hanover, Germany, March 4-9.

SAP Business ByDesign is an entirely new addition to the SAP solution portfolio for small businesses and midsize companies and focuses on a new, additional market segment at the lower end of the midmarket. With its on-demand deployment model, customers benefit from ease-of use, high availability, full integration and reduced costs for maintenance, testing and upgrades. With this announcement, there are now 43 "early partners" working closely with SAP to address the un-met needs of midsize companies (see October 29, 2007 press release titled, "SAP Announces U.S. Partners to Sign Up to Assist Delivery of SAP® Business ByDesign(TM) to Midmarket").

"As a market leader in the pharmaceutical industry, we are close to the market and know exactly what midsize customers in this particular segment require," said Heinz-Paul Bonn, chairman of the board, GUS Group. "We consider GUS and SAP a perfect fit since we strongly believe in the software-as-a-service business model and regard SAP Business ByDesign as a great platform for international markets."

Ecosystem Strengthens Business ByDesign Partner Program

By working closely with SAP, upcoming and existing partners will add tremendous knowledge and know-how to the SAP Business ByDesign partner program. ALPHA Business Solutions AG, a German system integrator, is a new partner of SAP and also resells non-SAP enterprise resource planning (ERP) software.

"SAP Business ByDesign is an ideal addition to our current solution portfolio," said Michael Finkler, chief executive officer, ALPHA Business Solutions AG. "We believe this will help us address a new market segment to enhance our business growth. The new solution allows us to offer a subscription-based-on-demand model. In 14 years of consulting engagements with midmarket customers, we often have realized that companies require an integrated business suite, but do not have in-house access to necessary IT resources. SAP Business ByDesign will help those customers to get a top-notch business solution."

Partners clearly recognize the tremendous market opportunities for SAP Business ByDesign -- and for their own businesses.

"Partners will play a key role in the success of SAP Business ByDesign," said Hans-Peter Klaey, president, Global SME, SAP AG. "SAP Business ByDesign introduces a new business model along with the existing SME portfolio -- extending our successful portfolio and providing entirely new opportunities for partners. SAP is dedicating significant resources to ensure that our partners are well-equipped to effectively roll out the new solution and cater to growing customer interest."

SAP Channel Growth Flourishes

New SAP Business ByDesign "early partners" across the initial geographic rollout regions include:

China (5)
o CDP Group Co Ltd. -- headquartered in Shanghai, has been an HR BPO
partner for Greater China, Asia-Pacific and Japan, with an expertise
in the high-tech, retail, services, consumer products and chemicals

o Inventec Service Co. Ltd. -- headquartered in Shanghai, is a
world-leading OEM/ODM provider for notebooks, servers, mobile devices
and IT outsourcing services

o MyNet Co Ltd. -- headquartered in Beijing, focuses on the
manufacturing and consumer products industry and will be a new partner
to SAP

o TechSonic Information Technology Co., Ltd. -- headquartered in
Shanghai with sales offices throughout China, enables clients across
all industries with SAP Business One

o Unis-Beyondsoft Business Application Software & Service Co. Ltd. --
headquartered in Beijing, is part of a large IT conglomerate and an
SAP Business One and SAP Business All-in-One partner, servicing
cross-industry customers

France (5)
o Artaud Courtheoux & Associes -- headquartered in Paris, works with
high-tech, public sector and aerospace and defense customers with SAP
Business One

o ERT Integration -- headquartered in Bievres, is an SAP Business One
partner servicing customers in the wholesale and discrete
manufacturing industries

o Infoclip -- headquartered in Paris, focuses on the professional
services and wholesale industry with SAP Business One

o Micropole-Univers -- headquartered in Paris with offices in the United
Kingdom and Switzerland, pursues a cross-industry approach and shows
strong expertise in business intelligence, CRM, e-business and ERP

o Viseo -- headquartered in Paris, with offices in Germany, Morocco and
the United States, offers SAP Business One and SAP Business All-in-One
to companies in the retail, process and manufacturing industries

Germany (8)
o ALPHA Business Solutions AG -- headquartered in Kaiserslautern, is a
specialist in the manufacturing industry

o Data One GmbH -- headquartered in Saarbrucken, works with professional
services, wholesale and manufacturing customers with SAP Business

o GUS Group -- headquartered in Cologne, currently offers its own set of
ERP solutions for the food, pharmaceuticals and cosmetics, chemistry,
and logistics industries, and intends to enlarge its solution
portfolio with SAP Business ByDesign

o IDS Scheer AG -- headquartered in Saarbrucken, an international SAP
Business All-in-One partner who in this field focuses on solutions in
the discrete and process industries, including capital goods, chemical
and pharmaceuticals, consumer and professional services industries

o KINAMU Deutschland GmbH -- headquartered in Munich, an SAP channel
partner for SAP Business All-in-One, provides midmarket companies with
ERP and CRM solutions, combining open source products and SAP

o ORGA GmbH -- headquartered in Karlsruhe, delivers SAP Business
All-in-One solutions to customers from the media, professional
services and manufacturing industries, ORGA is part of the FIDUCIA

o PORTOLAN Commerce Solutions GmbH -- headquartered in Ilsfeld, serves
customers in the professional services arena with SAP Business

o UNIORG Services GmbH -- headquartered in Dortmund, enables clients in
the wholesale, manufacturing and professional services industries to
better manage their business with SAP Business One

United Kingdom (3)
o AlphaGen Group -- headquartered in London, provides wholesale and
distribution, light manufacturing and professional services businesses
using SAP Business One

o Chelford SAP Solutions Ltd -- headquartered in Basingstoke with 50
customers, has delivered over 10 years a broad range of unique SAP
Business All-in-One solutions customized for various industries,
including consumer products and wholesale distribution

o Sapphire Systems Plc -- headquartered in London, offers SAP Business
One throughout the United Kingdom to international organizations,
wholesale distributors and media organizations.

SAP solutions for companies of all sizes can be seen at Booth D12 in Hall 4, at CeBIT 2008, being held March 4-9, 2008.

About SAP

SAP is the world's leading provider of business software*. Today, more than 46,100 customers in more than 120 countries run SAP® applications-from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver® technology platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional information at http://www.sap.com/)

(*) SAP defines business software as comprising enterprise resource
planning and related applications such as supply chain management,
customer relationship management, product life-cycle management and
supplier relationship management.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Astrid Polchen
+49 (6227) 7-47644
astrid.poelchen@sap.com, CET

SAP Press Office
+49 (6227) 7-46315, CET
+1 (610) 661-3200, EST;

Torrey Fazen
+1 (617) 764-0146
torrey.fazen@bm.com, EST

FCMN Contact: jody_andersen@sfo.bm.com

Source: SAP AG

Web site: http://www.sap.com/

For free video content about SAP, please log onto www.thenewsmarket.com/sap to preview and request video. You can receive broadcast-standard video digitally or by tape from this site. Registration and video is free to the media.

More from Agricultural & Farming Products

All Topics

COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers