New identity strengthens unified global company
Monroe, NC (March 14, 2011) - Scott Health & Safety, a global leader in innovative personal protective equipment and safety devices, today unveiled its new global brand identity and will immediately begin operating under the name Scott Safety.
The new brand reflects the company's unified and strategic corporate direction as a global leader that for decades has combined innovation, with stability, and heritage and resourcefulness with experience to deliver safety protection equipment and solutions. The brand is built on three promises that define Scott Safety's corporate philosophy and the value it delivers to its customers: innovating with purpose, providing solutions that are smart and putting the customer first-always.
"Defining a single brand is an important step for Scott Safety," said Mike Ryan, Scott Safety vice president and general manager. "This new brand enables an alignment that draws on broad and diverse global expertise and resources to deliver meaningful, innovative and quality solutions to our customers locally and globally. The Scott Safety brand builds on our rich heritage and our passion for personal protection, developed over decades of working with our customers around the world on safety improvements."
Founded in 1932, Scott Safety has expanded to provide safety solutions in new markets and industries. Today Scott Safety is a great success story with operations in multiple countries and customers located in more than 50 countries.
The new brand is supported by a launch campaign that includes a new logo and website. The redesigned logo symbolizes the company's evolution and growth as a leader in the safety industry. The new website, scottsafety.com, is a cutting-edge resource that better serves Scott Safety's local and global customers and embraces the organization's new identity.
"This new identity and brand represent a new juncture for our company," said Ryan. "Our group of companies has grown significantly over the past 80 years. The new name and focus sharpens our commitment to the safety industry and positions us for continued success globally."
To learn more about Scott Safety's new identity and brand, please visit its website at scottsafety.com.