Distinctively Shaped Packaging from Crown Enhances Premium Value of New Biscuit Line from Lambertz
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Use of Special Decorative Techniques Add Flair
Philadelphia, PA - September 25, 2007. CROWN Speciality Packaging, a business unit of Crown Holdings, Inc. ( www.crowncork.com), announces that Lambertz, one of Germany's largest biscuit manufacturers, has introduced its Best Selection brand in uniquely shaped packaging. The elegant container, holding an assortment of 21 different varieties of premium chocolate biscuits, was designed to have a powerful on-shelf presence and echo the quality of the goods packed inside. The Best Selection brand is currently available in supermarkets across Germany.
The elegant container, holding an assortment of 21 different varieties of premium chocolate biscuits, was designed to have a powerful on-shelf presence and echo the quality of the goods packed inside.The package's unusual shape results from its gently rounded corners, which are curved at two different angles. This irregular shape is complemented by a black and gold color scheme, chosen to convey the sophistication and quality of the new brand. Use of a special crackle varnish over the entire package lends an eye-catching look and an element of old-world charm. In addition, the package lid is embossed with the brand's unique sun icon and the signature of Henry Lambertz, who founded the business in 1688.
"Lambertz is well known for its seasonal products, but we have made a strong effort in recent years to expand our range to include more items that can be enjoyed year-round," says Dr. Hermann Bahlbecker, owner of the company since 1978. "The Best Selection brand leverages the fine reputation of the Lambertz name along with our commitment to innovation. Crown's creativity and technical insight helped us produce a stylish package that reflects those two themes perfectly."
"Crown and Lambertz have a long history together, so we were pleased to participate in the development of this important new product line," comments Franois-Xavier Vannini, Marketing Executive at CROWN Speciality Packaging. "The use of shaping and decorative finishes reinforces the equity of the historic Lambertz brand while also positioning the company as an innovator in an incredibly competitive market."
About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.
For more information, contact:
In Europe: Franois-Xavier Vannini, Marketing, CROWN Speciality Packaging; Tel: +33 (1) 49 18 44 71; Email: francois-xavier.vannini@eur.crowncork.com.
In North America: Liz Goodwin, Marketing, CROWN Speciality Packaging USA; Tel: (410) 273-1885 ext. 234; Email: liz.goodwin@crowncork.com.
For editorial inquiries: Michael F. Dunleavy, Vice President of Corporate Affairs and Public Relations; Tel: (215) 698-5051; Email: mdunleavy@crowncork.com.
