DemandTec Acquires Assets of Applied Intelligence Solutions, LLC
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Transaction brings additional retail softline science, expertise, and technology to DemandTec
SAN MATEO, Calif., Jan. 3, 2011 - DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, announced that it has acquired substantially all of the assets of Applied Intelligence Solutions, LLC (AIS), a developer of intelligent software solutions for the retail enterprise with a specific focus on softline retailers.
With this transaction, DemandTec has secured intellectual property applying complex pattern recognition techniques to softline and other short lifecycle retail categories. Additionally, the transaction brings to DemandTec industry expertise in software application development for retail softlines.
DemandTec will leverage AIS's MarkdownXpert workflow and science in Markdown Optimization, a DemandTec software service currently used by multiple retailers which allows the design of optimal plans that set markdown timing and depth to maximize profitability and inventory objectives for clearance items. Markdown Optimization is a component service of DemandTec Lifecycle Price Optimization(TM), a comprehensive solution for managing and optimizing pricing across the entire store.
"Adding AIS's advanced pattern recognition science, domain expertise, and technology to our footprint is a natural fit for DemandTec," said Dan Fishback, President and Chief Executive Officer of DemandTec. "Through this transaction, DemandTec expands its existing support for the full spectrum of merchandising and marketing processes for short lifecycle categories like consumer electronics, home goods, and softlines."
"Bringing expanded softline capabilities and expertise to a market leader like DemandTec introduces a unique merchandising solution for retailers today," said Jim Dixon, President and Chief Executive Officer of AIS. "We believe this combination will also allow our key customer, Gordmans, to continually innovate and better serve their shopper community."
"We are excited to see DemandTec, with their proven industry solutions and market recognition, expand their product footprint by acquiring the assets of AIS," saidJeff Gordman, President and Chief Executive Officer at Gordmans. "We believe that this combination will allow Gordmans to leverage innovative predictive analytics software to optimize pricing and reorder decisions."
As part of the transaction, DemandTec has acquired a U.S. patent relating to behavior recognition, bringing DemandTec's patent portfolio to a total of 25 issued patents, including 20 in the United States and five internationally. All software services are delivered onDemandTec, a network of common tools for more than 280 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. More than 13,000 retailer and manufacturer end-users on DemandTec have collaborated on nearly four million trade deals to date.
About Gordmans
Gordmans (Nasdaq: GMAN) features a large selection of the latest name brands, fashions and styles at up to 60 percent off department and specialty store prices every day. The wide range of merchandise includes apparel for all ages, accessories, footwear, home decor, gifts, designer fragrances, fashion jewelry, bedding and bath, accent furniture and toys. Founded in 1915, Gordmans operates 68 stores in 16 Midwestern and surrounding states. For more information about Gordmans, visit www.gordmans.com.
About DemandTec
DemandTec (NASDAQ:DMAN) connects more than 280 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software-as-a-service utilizes a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
Media Contact:
Armen Najarian,
DemandTec, Inc.
(650) 645-7170
armen.najarian@demandtec.com
Investor Contact:
Tim Shanahan,
DemandTec, Inc.
(650) 645-7103
tim.shanahan@demandtec.com
SOURCE DemandTec, Inc.
Web Site: www.gordmans.com
