DealerTrack Canada Expands Its OpenTrack Software Integration Program with Five New Partners


Precursoft, DealerMine, A.D.N.T. Inc., Paymate Payroll and ORIO, Inc. Join Growing DealerTrack Canada OpenTrack Program

TORONTO, March 14, 2011 - DealerTrack Canada, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the automotive, recreational vehicle (RV) and power sport industries, today announced the expansion of its OpenTrack Program in Canada, with the addition of several new certified partner providers.

DealerTrack is committed to supporting dealer's technology needs through its OpenTrack Program, which enables secure, real-time and seamless integration between systems running in a dealership and DealerTrack systems and solutions. New OpenTrack-certified providers in Canada include:

o Precursoft (Groupe PPP) for Maestro F&I (Desking, Inventory and CRM);

o DealerMine for multi-channel marketing;

o A.D.N.T. Inc. (EasyDeal), a desking tool;

o Paymate Software Corporation, an in-house software and hosted Payroll &
HR Solution; and

o ORIO Canada, Inc. (SAM), a Service Appointment Management offering.

"The support and enthusiasm from dealers and their OEMs for the OpenTrack Program in Canada has been overwhelming," said Michael Collins, vice president and general manager, at DealerTrack Canada Inc, in Mississauga. "We are working closely with the OpenTrack-certified partners to deliver high-quality interfaces in a timely-fashion that help create an effective, easy and affordable integration platform for our mutual dealer customers."

Collins adds, "OpenTrack clearly reinforces our vision of an open platform approach which is designed to give Canadian dealers the maximum flexibility to use the solutions that best meet their needs and in both official languages."

Launched in the U.S. in 2009, the DealerTrack OpenTrack program supports the integration of DealerTrack Dealer Management System (DMS) and DealerTrack AAX inventory management platform, among other Company solutions, with third-party dealer systems through the use of a suite of certified interfaces. DealerTrack Canada also leverages the broad range of providers who are part of the OpenTrack Program in the U.S. to the benefit of Canadian dealerships.

About DealerTrack Canada (www.dealertrack.ca)

DealerTrack Canada, Inc., a subsidiary of DealerTrack Holdings, Inc., is the leading provider of on-demand credit application processing solutions in Canada. The DealerTrack Canada Network connects more than 6,000 Canadian automobile, marine recreational vehicle, motorcycle, and power sport dealers to all major Canadian financial institutions and more than 50 Credit Unions and strategic industry partners. DealerTrack Canada's solution offerings include the Company's web-powered Dealer Management System (DMS); DealerTrack AAX, a comprehensive inventory management solution; and TradeTracker, an online trade appraisal management tool. The family of DealerTrack Canada solutions allows Canadian dealers to streamline their business operations and processes, work more efficiently and reduce costs, while increasing their business' return-on-investment.

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SOURCE DealerTrack Canada, Inc.

CONTACT: Debbie Oberender, DealerTrack Canada, +1-905-281-6229, debbie.oberender@dealertrack.com

Web Site: www.dealertrack.ca

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