Datamars at Altenpflege + ProPflege 2008: Bringing Leading-Edge RFID-Based Textile Identification Solutions to the Nursing Home Sector

Lugano, Switzerland, February 1, 2008 - Datamars, a leading global supplier of high performance RFID-based solutions, announces that it will exhibit its garment identification solutions at Altenpflege + ProPflege 2008, one of Europe's leading tradeshows for the nursing home sector. The show takes place February 12th-14th in Hannover, Germany.

At booth number A20, Datamars will showcase its wide range of radio frequency identification (RFID) solutions designed to automate laundry processes in nursing homes. These solutions include transponders in various sizes and packages designed to withstand the harsh environments of wash, ironing and logistics cycles without damaging the textile, as well as RFID readers and antennas (chute, bin and table top versions). In addition to this fully integrated product portfolio, Datamars also provides service & support, consulting and integration services for a complete solution.

"RFID-based garment identification provides advantages to all players in the nursing home laundry cycle: nursing homes managers benefit from faster and error-free garment identification and a longer lasting ID solution compared to barcodes, while laundry service providers can implement automatic, error-free sorting processes employing less manual labor. Ultimately this results in significant cost reductions and a quick return on investment for small, medium and large nursing homes and their laundry service providers," comments Rudolf D. Roosli, Sales Director EMEA & Asia at Datamars. "Furthermore, nursing home residents enjoy the assurance of knowing they will always get their garments back promptly and without mix-ups - it really makes a lot of sense!"

While relatively new for the nursing home sector, RFID is already widely used to automate industrial laundry processes for work uniforms, mats and mops and particularly in the healthcare and hospitality sectors.

Datamars innovative RFID-based solutions are the result of 20 years of industry experience that have enabled the company to establish itself as the global market leader in the textile identification market, with more than 700 clients in 24 countries and over 75 million RFID tags in use. Datamars RFID solutions are renown for their accuracy and reliability by all equipment manufacturers serving the textile service industry. These solutions can be - wherever possible - tailored to specific customer requirements and are completed by attractive service & support offerings.

About Datamars

Datamars is a leading global supplier of high performance RFID-based solutions. Founded in 1988, the company has developed a broad range of identification solutions based on RFID transponders, readers and antennas and is currently market leader in the companion animal and textile identification markets. Fully integrated product portfolios, technological innovation and a profound understanding of customer requirements have earned Datamars a reputation for quality and performance worldwide. As an RFID manufacturing company, Datamars works with strong partners and has developed a worldwide distribution network in each of its target markets. Datamars employs more than 160 employees globally with offices in Europe, Asia, and the Americas.

For further information, please contact:

Media contact:
Franz Schoepf
Corporate Communications
Via ai Prati
CH-6930 Bedano-Lugano - Switzerland
Tel: +41 91 935 73 94
Fax: +41 91 945 03 30

Pier Costa
Media Relations
Wise Media S.p.A.
Via Lepetit 4
20124 Milano - Italy
Tel: +39 02 8903 4112
Fax: +39 02 67388322

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